Admissions Social Media Specialist
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About this role
CHAMINADE UNIVERSITY OF HONOLULU
MISSION STATEMENT
Chaminade University offers its students an education in a collaborative learning environment that prepares them for life, service and successful careers. Guided by its Catholic, Marianist and liberal arts educational traditions, Chaminade encourages the development of moral character, personal competencies, and a commitment to build a just and peaceful society. The University offers both the civic and church communities of the Pacific region its academic and intellectual resources in the pursuit of common aims.
- Position Information
Title: Admissions Social Media Specialist
Department: Communications and Marketing
Exempt, Full Time
This position does not qualify for remote work.
- Position Summary
The Admissions Social Media Specialist should have a strong sense of social media marketing and promotion practices, and is responsible for content creation and advancement of Chaminade University for the purposes of recruiting and engaging potential students to apply and enroll in Chaminade University. Targeting audiences determined by the Admissions and Enrollment Management office, this role focuses on developing and executing strategies to grow and engage the digital community through curated educational content, blog management, and social media oversight and execution. Key responsibilities include maintaining a consistent posting schedule, monitoring engagement metrics, responding to audience interactions, attending and covering admissions events.
- Reports to
Indirect Report to: Marketing Associate
Direct Report to: Vice President for Communications and Marketing
- Essential Duties and Responsibilities
- Create, manage, and develop admissions and enrollment related content across social media channels including but not limited to; Instagram, Tik-Tok, YouTube, Facebook and other related social media or multimedia projects.
- Generate, edit, publish, and manage engaging daily content, including text, images, graphics, and videos, in collaboration with teams from admissions, marketing and communications.
- Works closely with the Marketing Associate who provides functional guidance to ensure brand consistency and alignment with institutional marketing strategies.
- Promote admissions and enrollment-related events, activities, and initiatives via social media to help with the recruitment of new students to Chaminade University.
- Develop and execute social media strategies based on competitive research, audience insights, and enrollment trends.
- Actively research, produce, and coordinate, written and visual (e.g., photography, video) content across social media channels to support enrollment goals.
- Research and recommend emerging social media trends to support student recruitment efforts.
- Establish engagement goals, track analytics and report on metrics, to measure performance and optimize strategies for admissions and recruitment.
- Provide analytical reports on social media performance, including impressions, engagement, and audience growth, with recommendations for improvement.
- Works with students, faculty and staff on creative concepts and campaigns targeting new students in different markets and geographic areas.
- Attends and covers Admissions and Enrollment Management events in-person and virtually as needed.
- Perform other duties as assigned.
- Disclaimer
This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.
- Education and Experience
Minimum:
- Degree in communications, marketing, multimedia, journalism, or a related field.
- Experience in multimedia content creation and/or social media management and social media trends.
- Demonstrated experience with social media platforms and trends, especially Instagram, TikTok, and YouTube.
- Excellent written, visual, and verbal communication skills.
- Knowledge of or appreciation for Chaminade University’s Catholic Marianist values and diverse student population.
Preferred:
- Experience in higher education or admissions marketing.
- Experience with CRM platforms (e.g., Slate) or marketing automation tools.
- Skills in Adobe Creative Suite (Photoshop, Premiere, Illustrator, etc.), Canva, or equivalent tools.
- Required Knowledge, Skills & Abilities
- Videography and/or photography skills
- Strong writing and editing skills
- Intermediate to advanced knowledge of social media (e.g. Facebook, Twitter, YouTube, Instagram, TikTok etc.).
- Knowledge of marketing channel functions, trends, emerging technologies, and appropriate deliverables.
- Team player with strong communication and interpersonal skills and the ability to interact and work with a diverse faculty, staff, and student body at all levels of the university
- Organized with meticulous attention to detail
- Excellent project management skills and ability to prioritize work and resources
- Ability to meet deadlines
- Attention to detail with a focus on thoroughness and quality
- High integrity and ethical standards
- Ability to cover evening and weekend events
- Physical Requirements
Duties involve light work in an office and community setting and requires a minimum of physical effort with intermittent sitting, standing, climbing stairs, and walking inclines. Must be able to lift 20 pounds, walk the campus with ease, and have excellent motor skills. Must have finger dexterity. Must be able to communicate information and ideas so that others will understand.
- Other Requirements
- This is a full time, exempt position. Forty hours per week (M-F) will be the general rule. However, depending on the project cycles and workflow demands of the department, additional hours or workday schedule changes may be occasionally required. Must be willing and able to work occasional nights and weekends and have a varying schedule when required
- Performs such similar, comparable or related duties as may be assigned or required
- Observes all safety and health regulations and works in accordance with safe work procedures and policies of the University. Reports unsafe acts/conditions and injuries in a timely and proper manner
- The employee is expected to adhere to all University policies while employed. The policies can be found at https://chaminade.edu/compliance/resources/ or on the employee Share Portal
- Marianist Identity/Native Hawaiian & Pacific Island Serving
An expressed willingness to respect and support the Catholic and Marianist identity of Chaminade University of Honolulu and to perform all duties in a manner consistent with Marianist educational values and mission of the University. Understanding of and respect for the University’s designation as an institution that serves students of Native Hawaiian and Pacific Island ancestry.