Caesars Entertainment
Las Vegas, Nevada
Analyst I, Marketing Analytics - Corporate (Las Vegas)
Job details
- Location
- Las Vegas, Nevada
- Work type
- Hybrid
- Posted
- today
- Apply on
- edmn.fa.us2.oraclecloud.com
About this role
The Analyst I role supports the Caesars Entertainment ‘Enterprise Analytics’ department mission of providing worldclass analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP(Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions).
This position will primarily support Marketing Analytics initiatives, partnering with Marketing stakeholders to evaluate campaign performance, customer behavior, promotional effectiveness, and customer engagement trends.
Responsibilities
- Support Marketing Analytics initiatives through analysis of campaign performance, customer behavior, promotional effectiveness, and customer engagement trends to drive business decisions and improve marketing outcomes
- Conduct objective, rigorous analytics to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization
- Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Contribute to the development of presentation materials and assist in presenting findings to senior management concisely in verbal and written formats
- Play an active role in the development, roll-out, and post-launch evaluation of strategic projects
- Develop and support reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
- Use technology (e.g., SQL, Excel, Tableau, etc.) to develop analytics and reporting tools
Qualifications
- Experience querying, analyzing, and visualizing large data sets
- Strength in critical thinking, problem solving, and written and verbal communication. Comfort in articulating complex information and analyses to a variety of audiences
- Intellectual curiosity and willingness to quickly learn relevant database applications and software, as well as industry-specific terminology and dynamics
- Demonstrated interest in a career in data- and analytics-driven business
- Desire to understand a broad range of operations within the casino and hospitality industry
- Ability to manage multiple projects simultaneously, and meet deadlines while consistently delivering accurate and high-quality work
Demonstrated ability to work effectively in a team-oriented environment
ADDITIONAL REQUIREMENTS (PREFERRED)
- Ability to uphold and demonstrate the highest level of integrity
- Bachelor’s Degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
- Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management
- Exposure to statistical analysis or optimization analytics
- Proficiency in one or more of the following programming languages: SQL, R, VBA, Sass, Python, and/or experience in working with Google BigQuery. Some experience in working with Microsoft Excel and PowerPoint; Hyperion experience a plus
- Experience with web-based data visualization tools, such as Tableau or MicroStrategy
- Prior experience in the gaming/hospitality industry a plus
Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, “Create the Extraordinary”. Our vision, “Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars”. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
About Caesars Entertainment
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