Assistant Athletics Director for Marketing & Fan Experience

About the Department

Assistant Athletics Director for Marketing & Fan Experience

Department: ATH Department of Athletics

Advertised Salary Range: 

Part/Full Time: Full Time

About UofSC
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Inclusive Excellence Statement

Advertised Job Summary
The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department. The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth.
The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the department's secondary football marketing lead. This position will direct the department's mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.

Minimum Qualifications (Classified and Unclassified positions)

Preferred Qualifications

- Master's degree in sport management, business administration, marketing, communications, or a related field and seven (7) years of progressively responsible experience in a related field.

- Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level.

- Experience with strategic planning and departmental operations.



Knowledge/Skills/Abilities

- Demonstrated experience developing and executing strategic marketing plans, attendance initiatives, and fan engagement programs.

- Experience planning and executing game presentation and promotional activities for athletic events.

- Excellent written, verbal, organizational, and interpersonal communication skills.

- Able to manage multiple projects simultaneously in a fast-paced environment.

- Ability to work evenings, weekends, and holidays as required by athletic event schedules. Experience collaborating with multimedia rights partners, ticket operations, communications, creative services, and external stakeholders.



Job Close Date
09/03/2026

Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.



We are only accepting applications submitted by September 3, 2026.



The University of South Carolina offers a valuable benefits package including but not limited to:




- Health and Life Insurance

- Retirement Programs

- Paid Tuition

- Dependent Scholarships

- Annual Leave

- Sick Leave

- 13 Paid Holidays (including an extended December holiday)

- Paid Parental Leave

- Professional Development Opportunities






Clickhttps://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsc.edu%2Fabout%2Foffices_and_divisions%2Fhuman_resources%2Fcareers%2Findex.php&data=05%7C01%7CKURTRS%40email.sc.edu%7Ceca45df616784275e15908dab2a706ac%7C4b2a4b19d135420e8bb2b1cd238998cc%7C0%7C0%7C638018727680845870%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=j6sQGvabHDZHDmRBFwMrq8P8QCuDmChuJ%2FH5%2F8hDRUw%3D&reserved=0 to learn more about why you should work at USC.

To apply, please visit: https://apptrkr.com/9723656

EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.

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Benefits

Agency Information

EmployerState of South CarolinaAgency University of South Carolina Address Division of Human Resources

Columbia, South Carolina, 29208 Phone803-777-3821