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FrieslCamp
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Assistant Brand Manager (Dutch Lady) (60512)

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About this role

Career Opportunities: Assistant Brand Manager (Dutch Lady) (60512)

Requisition ID 60512 - Posted 
  Job Description Print Preview

 
  • Marketing Operations 
    + Assist in implementing annual marketing plans based on market, trade, and consumer insights
    + Support brand management activities including creative development, pricing, and promotions
    + Closely monitor and analyse brand performance (Sales, Share, Distribution) & competitor activities 
    + Coordinate with internal teams (Supply Chain, Finance, Trade Marketing, Sales, R&D etc) and external partners (advertising, media, design agencies) to deliver brand objectives
  • Brand Activation
    + Assist in creating annual brand activation plans, including in-store communication, shopper promotions, and trial activations
    + Develop detailed implementation plans covering budget management, timelines, and activity tracking
    + Ensure flawless execution of in-store activations for product launches, key projects, and thematic campaigns
  • Digital & Social Media
    + Stay up to date with social media trends, consumer behavior, and cultural moments to inform marketing actions
    + Support the planning and execution of digital marketing campaigns
    + Contribute to the development of digital content strategies that strengthen brand presence and drive engagement
    + Collaborate with agencies and internal teams to ensure digital campaigns are aligned with overall brand objectives
  • Budget & Compliance
    + Provide regular updates on key data (volumes, market share, sales, market intelligence)
    + Ensure all marketing expenditures remain within approved budgets
  • Other Responsibilities
    + Participate in cross-functional projects as required
    + Support internal audit processes
    + Undertake additional tasks assigned by the Line Manager

This position belongs to Consumer Diary (CD) Marketing team, reporting to Marketing Manager

 

Requisition ID 60512 - Posted 
  • Marketing Operations 
    + Assist in implementing annual marketing plans based on market, trade, and consumer insights
    + Support brand management activities including creative development, pricing, and promotions
    + Closely monitor and analyse brand performance (Sales, Share, Distribution) & competitor activities 
    + Coordinate with internal teams (Supply Chain, Finance, Trade Marketing, Sales, R&D etc) and external partners (advertising, media, design agencies) to deliver brand objectives
  • Brand Activation
    + Assist in creating annual brand activation plans, including in-store communication, shopper promotions, and trial activations
    + Develop detailed implementation plans covering budget management, timelines, and activity tracking
    + Ensure flawless execution of in-store activations for product launches, key projects, and thematic campaigns
  • Digital & Social Media
    + Stay up to date with social media trends, consumer behavior, and cultural moments to inform marketing actions
    + Support the planning and execution of digital marketing campaigns
    + Contribute to the development of digital content strategies that strengthen brand presence and drive engagement
    + Collaborate with agencies and internal teams to ensure digital campaigns are aligned with overall brand objectives
  • Budget & Compliance
    + Provide regular updates on key data (volumes, market share, sales, market intelligence)
    + Ensure all marketing expenditures remain within approved budgets
  • Other Responsibilities
    + Participate in cross-functional projects as required
    + Support internal audit processes
    + Undertake additional tasks assigned by the Line Manager

This position belongs to Consumer Diary (CD) Marketing team, reporting to Marketing Manager

The job has been sent to
  • Marketing Operations 
    + Assist in implementing annual marketing plans based on market, trade, and consumer insights
    + Support brand management activities including creative development, pricing, and promotions
    + Closely monitor and analyse brand performance (Sales, Share, Distribution) & competitor activities 
    + Coordinate with internal teams (Supply Chain, Finance, Trade Marketing, Sales, R&D etc) and external partners (advertising, media, design agencies) to deliver brand objectives
  • Brand Activation
    + Assist in creating annual brand activation plans, including in-store communication, shopper promotions, and trial activations
    + Develop detailed implementation plans covering budget management, timelines, and activity tracking
    + Ensure flawless execution of in-store activations for product launches, key projects, and thematic campaigns
  • Digital & Social Media
    + Stay up to date with social media trends, consumer behavior, and cultural moments to inform marketing actions
    + Support the planning and execution of digital marketing campaigns
    + Contribute to the development of digital content strategies that strengthen brand presence and drive engagement
    + Collaborate with agencies and internal teams to ensure digital campaigns are aligned with overall brand objectives
  • Budget & Compliance
    + Provide regular updates on key data (volumes, market share, sales, market intelligence)
    + Ensure all marketing expenditures remain within approved budgets
  • Other Responsibilities
    + Participate in cross-functional projects as required
    + Support internal audit processes
    + Undertake additional tasks assigned by the Line Manager

This position belongs to Consumer Diary (CD) Marketing team, reporting to Marketing Manager