Associate Brand Manager - Specialty American Whiskies (New York, NY, US, 1051)

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Position: Associate Brand Manager - Specialty American Whiskies
Location: New York, Grace Building
Company: Campari America LLC

Campari America LLC is seeking a motivated and detail-oriented Associate Brand Manager to join our dynamic Business Units group, with a focus on Specialty American Whiskies. This role plays a critical part in developing and executing brand strategies that resonate with consumers and drive growth in a competitive market.

About the Role:
As an Associate Brand Manager within our Specialty American Whiskies portfolio, you will support the development, planning, and implementation of marketing programs that build brand equity, increase market share, and enhance consumer engagement. This position offers an exciting opportunity to work closely with cross-functional teams to bring innovative products to market and develop compelling campaigns that elevate our brand reputation nationwide.

Responsibilities:

• Collaborate with senior brand management and marketing teams to develop and execute comprehensive brand plans that align with overall business objectives.
• Assist in analyzing market trends, consumer insights, and competitive activities to identify growth opportunities and inform strategic decisions.
• Support the management of brand budgets, ensuring initiatives are delivered efficiently and effectively.
• Coordinate with agencies and internal teams on creative development, media planning, and promotional activities to maximize brand visibility.
• Monitor campaign performance and brand health metrics, providing regular reporting and insights to stakeholders.
• Participate in the development of trade marketing strategies and collaborate with sales teams to align marketing efforts with distribution and merchandising goals.
• Contribute to product launch activities including packaging, pricing, and positioning to ensure market readiness and strong consumer appeal.
• Help maintain brand consistency across all touchpoints, reinforcing Campari America's commitment to quality and innovation in the whiskey category.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• Experience or strong interest in the beverage alcohol industry, particularly in whiskey or spirits, will be advantageous.
• Demonstrated ability to work collaboratively on cross-functional teams and communicate effectively across various levels of the organization.
• Strong analytical skills coupled with creativity to support both data-driven decisions and innovative marketing approaches.
• Proficiency in Microsoft Office and familiarity with marketing tools or software is beneficial.
• Ability to manage multiple projects simultaneously while adhering to deadlines in a fast-paced environment.
• A passion for brand building, storytelling, and a keen understanding of consumer behavior in premium spirits markets.

Working at Campari America:
Campari America LLC is proud to foster an inclusive and supportive work environment where diverse perspectives are welcomed and valued. Team members are encouraged to grow professionally through continuous learning and meaningful collaboration. Joining our team means being part of a company dedicated to crafting exceptional experiences for consumers worldwide while upholding our heritage of quality and innovation.

We offer competitive compensation, comprehensive benefits, and opportunities to advance your career within a vibrant and growing global company.

If you are passionate about specialty spirits and aspire to contribute to a brand known for excellence and creativity, we invite you to apply and join our talented team in New York.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.  Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.