Associate Product Manager, Ad Experiences
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About this role
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
The Ad Experiences team is responsible for the intersection of revenue and viewer experience. As an APM, you will help define how users interact with advertising across our ecosystem, whether through mobile apps, web interfaces, or video platforms. You will work on the next generation of native and interactive ad formats that deliver value to advertisers while maintaining a high-quality user experience.
This is an early-career role designed for high-potential individuals who are eager to learn the technical complexities of ad tech while developing a keen product sense for consumer-facing features.
What you'll be doing
- Feature Execution: Assist in the end-to-end lifecycle of new ad formats, from initial concept and wireframing to technical documentation and launch.
- Documentation & Specs: Author detailed PRDs (Product Requirement Documents) and user stories that translate business needs into clear, actionable requirements for Engineering and Design teams.
- Market Research: Conduct competitive analysis and user research to identify emerging trends in interactive advertising, shoppable content, and non-intrusive ad units.
- Experimentation & Analytics: Partner with Data Science to set up A/B tests. You will monitor performance metrics such as Click-Through Rate (CTR), engagement, and “ad fatigue” to iterate on existing formats.
- Cross-Functional Coordination: Serve as a bridge between Sales, Marketing, and Engineering. You will help gather requirements from advertisers and ensure the technical implementation meets those needs without compromising platform performance.
- Product Quality (QA): Lead the internal “dogfooding” and QA process for new ad units to ensure they render correctly across different devices and orientations.
We're excited if you have
- Analytical Rigor: Ability to dive into data using SQL or visualization tools (like Tableau/Looker) to find patterns and insights that drive product decisions.
- Customer Empathy: A strong focus on the user; an ability to advocate for experiences that don’t feel “interruptive” or “annoying.”
- Technical Curiosity: While you don’t need to be a developer, you should be curious about how the digital ad stack works (e.g., how an ad is requested, served, and tracked).
- Communication: Strong written and verbal skills—comfortable presenting a “mini-roadmap” or a post-launch analysis to stakeholders.
- Experience: 0–2 years of experience in product management, digital marketing, or a technical field. Internships or projects in tech/advertising are a plus.
- Education: Bachelor’s degree in a technical or business-related field (Computer Science, Engineering, or similar).
- Success Metrics (KPIs):
- Engagement Rate: How often users interact with the new formats.
- Ad Quality Score: Maintaining a balance between high revenue and low user churn/complaints.
- Velocity: On-time delivery of features within the sprint cycle.
- Advertiser Adoption: The rate at which partners opt into using newly launched “interactive” units.
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Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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