Brand + Comms Manager, LA&C

Who is Taco Bell?

Taco Bell (TB) Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world’s largest Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos, burritos and quesadillas, among other crave-able choices like the Crunchwrap Supreme and Nacho Fries.  In the US, Taco Bell and its more than 250 franchisees proudly serve more than 46 million customers each week through over 7,000 restaurants, as well as through mobile, desktop and delivery ordering platforms.  

Internationally (outside of the US), Taco Bell has over 1,100 restaurants, with a bold goal to sit at 3,000 restaurants by the end of 2025. The brand’s steady growth and strong business model have earned it the #1 position on Entrepreneur’s “Franchise 500 list” two years running and has been named “Most Innovative Company” by Fast Company and AdAge “Marketer of the Year.” As part of Yum, alongside our sister brands – KFC, Pizza Hut and The Habit Burger Grill – we are famous for career growth and development, as well as constantly pushing innovation and inspiration in the QSR sector.

Much of Taco Bell’s everlasting appeal with its fans and legendary connection in lifestyle culture are rooted in first-ever, buzzy marketing campaigns, like selling out “The Bell Hotel”— the first-ever QSR-themed resort hotel—in less than two minutes; the brand continues to push the boundaries of becoming a “Category of One” with young, diverse audiences. We encourage our fans to “Live Mas” and connect with them through sports, gaming and new music via our Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program.  

About the Job

Step into a high-impact role at the center of Taco Bell’s growth across Central America—where bold brand thinking meets hands-on market execution. This is an opportunity to influence performance across some of the region’s most dynamic markets while directly shaping how Taco Bell shows up across culture, media, and guest experiences.

The Brand + Comms Manager for Latin America & the Caribbean (LA&C) – Central America is responsible for supporting Taco Bell franchisees and their marketing teams across Central America, ensuring strong execution of the brand, calendar, and commercial strategy within each market.

This role serves as the primary marketing partner for Guatemala, Costa Rica, El Salvador, and Panama, helping markets plan proactively, execute effectively, and build stronger local marketing capability over time.

In addition to market leadership responsibilities, this role will act as a regional subject matter expert in Paid, Owned, and Earned (POE) communications strategy to help elevate how Taco Bell shows up across media, social, and culture throughout Latin America & the Caribbean.

The ideal candidate is equal parts:
• Brand builder
• Operator
• Coach
• System thinker

At its core, this role is about delivering impact today while shaping the future of how marketing works across the region. This role reports to the LA&C Marketing Director.

The Day-to-Day

• Serve as the lead marketing partner for Central America markets (Guatemala, Costa Rica, El Salvador, and Panama), supporting franchisees and local marketing teams in planning and executing the Regional Marketing Forum (RMF) calendar
• Drive proactive marketing planning across assigned markets, ensuring strong clarity in priorities, campaign timing, media support, and execution readiness
• Build capability within franchisee marketing teams by coaching on briefing, planning, agency management, creative evaluation, and performance measurement
• Partner with franchisees and cross-functional teams to improve commercial performance through strong marketing execution and disciplined calendar management
• Act as the regional subject matter expert for Paid, Owned, and Earned communications, helping shape best practices across media, social, influencer, PR, and content strategy
• Help implement more integrated and scalable ways of working across agencies and partners, including Integrated Agency Team (IAT) models where appropriate
• Collaborate closely with Digital, Operations, Finance, and Insights teams to ensure marketing decisions are connected to business outcomes
• Identify opportunities to simplify complexity and improve repeatability in how marketing operates across markets

Is This You?

• 5+ years in integrated marketing or media roles, preferably across multiple markets.
• Strong background in media strategy, negotiations, and creative deployment across Paid, Owned, and Earned.
• Experience managing cross-functional and cross-market teams.
• Proven record of leading agency partnerships and delivering efficiency improvements.
• Strategic thinker with hands-on capability to review creative and media execution.
• Fluency in Spanish is a plus

Why Taco Bell?

• We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us on our mission of feeding people’s lives with Más!
• We are about more than just building restaurants—we connect with our fans through their passions including sports, gaming, and music
• We know that employees want a company they can live and grow with; they crave a unique culture that fosters creativity and encourages pursuit of passion, and they look for opportunities to take risks, develop skills and learn in ways that fit their lifestyle
• We foster a culture of authenticity and believe all people can make a difference

Work-Hard, Play-Hard: 

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, and carwash
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care 
• Discounts, free food, swag and… honestly, too many good benefits to name  

Salary Range: ­­$137,900 to $152,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. 

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

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