Brand Designer, Creative X

Onsite$149,000 - $209,000/yrPosted today

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Job details

Location: Los Angeles or Menlo Park or New York City or San Francisco
Work type: Onsite
Compensation: $149,000 - $209,000/yr
Posted: today
Apply on: metacareers.com

About this role

ABOUT OUR TEAM Creative Experiences (Creative X) is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop all consumer brand content and experiences for Meta, Facebook app, Instagram, and WhatsApp. Our vision is fearless creativity that redefines social. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across five of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences. We believe in attracting and nurturing world class talent with a focus on community and career development. HOW WE WORK We have developed proven collaboration models with agencies and our cross-company creative network. While we lead our team to create innovative films, content, and experiences across our own channels, we also guide our lead agencies in the creation of content for TV, print and OOH. This ensures a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our apps. ABOUT THIS ROLE We are looking for a brand designer to join the team with a background in developing holistic and timeless brand design systems. This person must have a demonstrated experience in brand architecture, craft, and design thinking, with a proven track record of working on integrated efforts. You must be comfortable working across many media touchpoints and creating rigorous design systems. You’re a conceptual thinker who can bring ideas to life in new and inspiring ways—and when you decide to make something, you carry your vision from concept to launch with independence and ownership. In this role, you’ll work specifically and closely with the CX Design team to build out brand foundations and scalable toolkits that enable high-quality campaigns and activations across channels. You’ll translate strategy into clear design systems, templates, and guidelines that help teams move fast while keeping the family of apps brand consistent, expressive, and culturally relevant at global scale.

Responsibilities

Build and evolve timeless brand foundations for Instagram, grounded in strategic brand thinking, strong craft, and clear design principles
Create scalable brand systems, behaviors, and toolkits (templates, guidelines, components, asset frameworks) that enable campaigns and activations across channels
Develop original, original design concepts across a range of marketing touchpoints — balancing expressive exploration with system rigor
Be deeply hands-on from start to finish: sketch, explore, prototype, design, refine, and deliver the final work with a high bar for detail and quality
Own projects end-to-end—driving creative development, managing feedback cycles, and ensuring work ships on time and on brand
Present work clearly and persuasively, using strong storytelling to explain strategy, trade-offs, and craft decisions; influence and align stakeholders
Partner cross-functionally with creatives, researchers, product managers, product marketers, and engineers—and collaborate with agencies/production as needed—to serve a global audience
Break down complex narratives into simple, compelling brand expressions that communicate intent, value, and cultural relevance
Contribute to a positive, curious team culture by bringing energy, experimentation, and a sense of fun to the creative process while continuously raising the bar through feedback and criticism

Minimum Qualifications

8+ years of experience in brand design, marketing design, or advertising, with demonstrated ownership of large-scale, multi-channel campaigns and/or integrated brand systems
Proven experience defining, evolving, and scaling visual identity systems for consumer-facing products or global brands—translating strategy into usable guidelines and toolkits
Strong portfolio showing high craft across digital and social marketing, with experience extending design systems into campaigns, activations, and multi-format expressions
Experience leading creative workstreams end-to-end and partnering cross-functionally to align stakeholders, incorporate feedback, and deliver work that ships
Effective communication skills, with a track record of influencing creative strategy and design decisions through presentations, narratives, and clear design rationale
Proficiency in Figma and Adobe Creative Suite, with the ability to produce explorations, high-fidelity designs, and presentation-ready assets
Portfolio demonstrating a range of work with clear outcomes (brand impact, business impact, or measurable performance, where applicable)

Preferred Qualifications

Demonstrated ability to create global-ready frameworks that scale across markets, localization needs, and diverse cultural contexts without losing brand integrity
Proven ability to operate effectively in highly ambiguous problem spaces—bringing structure, options, and momentum when the path isn’t defined
Motion design skills (or strong motion graphics partnership experience) to extend brand systems into animation, transitions, and dynamic storytelling. Experience designing for technology platforms that span multiple surfaces and constraints (e.g., consumer hardware, wearables, or hardware and software ecosystems)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with immersive or emerging formats (e.g., AR/VR, spatial/3D, interactive experiences) as part of a brand or marketing creative
Experience collaborating with adjacent disciplines (motion, photography, production, creative technologists) and comfort incorporating new tools/AI workflows to deliver integrated, multi-format systems
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience working across both product and marketing contexts, able to translate product strategy into clear brand systems and expressive campaign works

Compensation

$149,000/year - $209,000/year; Country: US; Bonus eligible; Equity eligible

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

California Notice

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Accommodations

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

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