Consultant, Digital Marketing Data Analyst

Where Ambition Meets Innovation

Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Job Overview:

We’re looking for a collaborative, detail-oriented Digital Marketing Data Analyst to join our Digital Marketing Analytics team. In this role, you’ll support personalized digital experiences and provide reporting and insights across marketing channels, including email, social, and web.

You’ll work closely with partners across marketing, content, and technology to help measure performance, validate data, and contribute to targeted website and client journey experiences. This is an ideal role for someone early in their analytics career who is curious, eager to learn, and excited to grow their technical and marketing skills.

This role will be based out of our Fort Mill, SC campus

Responsibilities:

• Analyze digital marketing performance across web, email, and social media channels

• Build and maintain dashboards and data visualizations for stakeholder reporting

• Validate and assess data quality across multiple data sources

• Manipulate and interpret datasets to identify trends and actionable insights

• Support website performance analytics and personalization initiatives, including experience targeting and A/B testing with Adobe Target

• Support strategic initiatives to improve customer experience and conversions through customer journey analytics and reporting on business impact/ROI

• Assist in data preparation and analysis in several evolving data science projects around personalization, optimization and attribution

• Partner with cross-functional teams to explain insights, answer questions, and support decision-making

• Balance independent analysis efforts with collaborative projects in a fast-paced environment

What are we looking for?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements:

• 1-2 years of professional experience in marketing analytics, data analysis, or digital marketing

• Experience in Adobe Experience Manager (AEM) tool suite

Core Competencies:

• High attention to detail

• Strong problem-solving abilities

• Ability to partner and collaborate with offshore team members

• Effective verbal and written communication

• Ability to adapt to a fast-paced environment

• Initiative and willingness to learn new tools/platforms

• Ability to both collaborate and work independentlSolid analytical thinking and data interpretation

• Experience manipulating and validating datasets

• Ability to assess data quality and troubleshoot issues

• Strong Excel skills

• Familiarity with BI or data visualization tools (Tableau preferred)

• Basic SQL skills for querying and exploration

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​Preferences:

• Undergraduate degree in Business Analytics, Marketing Analytics, Statistics/Analytics, Data Science, or a related field

• Expereice with Adobe Target

• Basic JavaScript understanding

• Basic HTML and CSS knowledge

• Tableau

• Salesforce Marketing Cloud (SFMC)

• Google Analytics

• Experience with website analytics (e.g., behavior metrics, content performance)

• Understanding of digital marketing strategy across web, social, and email

• Experience using data to support marketing performance or optimization

 

Pay Range:

$61,993-$103,322/year

 

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

 

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

For further information about LPL, please visit www.lpl.com.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

• Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team. Learn more about our leadership team here!

• Limitless Career Potential: Your career at LPL has no limits, only amazing potential. Learn more about our careers here!

• Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients. Learn more about our mission and values here!

• Impactful Work: Our size is just right for you to make a real impact. Learn more here!

• Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds. Learn more here!

• Community Focus: We care for our communities and encourage our employees to do the same. Learn more here!

• Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home. Learn more here!

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.

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