Digital Content Manager

Compensation: $75,000 - $85,000 

Reports to: Director of Marketing

Location: You will primarily work REMOTE, with occasional in-person team meetings

Travel: Occasional travel to properties or for meetings in the US and Mexico

What You'll Do

Website & CMS Management

• Regularly monitor all websites you oversee for accuracy and currency to marketing plan promotions and A/B test updates

• Partner with our web agency to prioritize, project manage, and QA all content, functionality, and code updates

• Identify and champion user experience  improvements that reduce friction in the guest booking experience

• Serve as the liaison between our company and assigned technology and web platform vendors

SEO & Performance

• Develop and execute an ongoing SEO strategy covering on-page optimization, metadata, site structure, and internal linking across our portfolio

• Monitor and analyze performance using Google Analytics 4 and Google Search Console, translating data into clear, actionable recommendations

• Collaborate with the Commercial team to ensure landing pages and site content support campaign goals

• Form hypotheses and run A/B and multivariate tests to continuously improve guest experience on owned digital properties

Content Strategy & Writing

• Write and edit compelling content in collaboration with the Creative team for websites, landing pages, paid ads, email campaigns, and seasonal promotions

• Maintain brand voice guidelines to ensure consistency across all digital channels and properties

• Manage an editorial calendar that balances brand storytelling with commercial and seasonal priorities

Social Media

• Lead social media strategy and posting calendars across Instagram, Facebook, short video, and relevant emerging platforms on behalf of Lark Hotels and our independent hotel partners

• Plan, source, write, and schedule engaging content in collaboration with the broader Marketing team, General Managers, and our branding agency

• Monitor community engagement; respond to brand conversations and flag reputation opportunities or concerns

• Stay current on platform algorithm changes, content trends, and hospitality social media best practices

Stakeholder Collaboration

• Act as the digital content liaison between corporate Marketing and on-property General Managers and Owners by gathering inputs, aligning priorities, and keeping everyone informed

• Ensure ongoing compliance with digital accessibility standards (WCAG 2.1), privacy regulations (CASL, CAN-SPAM), and brand guidelines

• Partner with Revenue and Operations teams to ensure digital content reflects accurate, up-to-date property information

What You Bring

• 3–5 years of experience in digital content management, with a portfolio demonstrating strong work across both web and social channels

• Expert proficiency in content editing using multiple content management platforms

• Solid SEO fundamentals with hands-on experience in Google Analytics 4 and Google Search Console

• Excellent writing skills that are clear, warm, audience-aware, and on-brand; you can write a boutique hotel landing page and a witty Instagram caption with equal care

• Proven project management ability; you stay organized and calm when multiple priorities are in motion

• Experience in travel, tourism, or hospitality is strongly preferred

• Familiarity with social scheduling platforms such as Later, Hootsuite, Sprout Social, or equivalent

• Working knowledge of Canva or Adobe Creative Suite for light content production needs

Personality

• A right and left-brained thinker; you are as comfortable with providing insightful analytics as you are visualizing an immersive customer journey

• A driven self-starter who can work independently while always diving in to help the team

• A passionate, respectful collaborator who can fit into the culture of the Marketing team and continually add to the entire company’s knowledge

• A “hospitality soul” - someone who cares about people, families, communities, and the benefits of travel

Bonus points for:

• Experience incorporating AI tools into content workflows

• Basic HTML/CSS knowledge

• Email marketing platform experience (Ascent360, Mailchimp, or similar)

Benefits

• Work from home, flexible hours

• Competitive salary and PTO

• Health/dental/vision

• Laptop, cell phone

• A collaborative, close-knit team where your work is genuinely visible and valued

• Property discounts across our portfolio hotels

• The chance to shape the digital voice of a beloved and growing independent hospitality brand

Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of 65+ spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.com.