Digital Marketing Analyst

Overview:

Support the creation, scheduling, and administration of content across social media platforms and other digital channels to assist in audience growth and brand awareness initiatives

Responsibilities:

• Support the execution of day‑to‑day digital marketing activities by completing assigned tasks and projects under the direction of marketing leadership.
• Assist in the development, scheduling, and distribution of email messages and email newsletters for B2C and B2B audiences using established brand guidelines and templates.
• Update and maintain website content using the organization’s content management system in accordance with provided instructions and review processes.
• Support social media management activities by monitoring audience reactions, comments, and messages across platforms such as Facebook, Instagram, X, LinkedIn, and other emerging channels, escalating items as appropriate.
• Assist with the preparation and maintenance of monthly social media content calendars by coordinating with internal partners and developing routine content such as job postings, blog posts, events, and bank news or alerts.
• Maintain digital channel comments and complaints logs, including required documentation and coordination with the Compliance team, following established procedures.

Execute targeted digital communications to client audiences through the digital messaging platform based on predefined campaigns and messaging guidelines

Qualifications:

• Either bachelor’s degree in business, communications, marketing, advertising, or related discipline preferred or minimum 2 years of relevant experience required.
• MS Office proficiency required.
• Strong understanding of marketing principles and knowledge of the ever-evolving digital marketing landscape.
• Expert written and verbal communication skills including editing and crafting content for the digital space.
• Acute attention to detail and excellent proof-reading skills.
• Demonstrated ability to contribute creative and innovative insights.

 

WORKING CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Regular attendance and punctuality are essential functions of every job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.

 

Perform routine and typical tasks of an office such as typing, taking notes, reading/reviewing, computer work, filing, copying, answering phones, etc. that may require employee to view, stand, stoop, kneel, or crouch and lift.

 

The successful candidate will be required to prove on the first day of work that they are legally authorized to work in the U.S. The Bank will not sponsor a candidate for a visa or for work authorization

 

COMPENSATION:  $60,000 TO $90,000  annually