Digital Marketing Assistant
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About this role
Digital Marketing Assistant
Columbus, Oh
Who We Are:
Woda Cooper Companies, Inc. is a fully integrated development, construction, management company and nationally recognized leader of affordable housing. Since 1990, Woda Cooper has developed over 16,000 housing units in rural, suburban, and urban settings consisting of over 365 housing properties across 18 states. Woda Cooper Companies, Inc’s development team is highly competitive in its pursuit of quality real estate development opportunities and passionate about creating safe, decent, and interesting rental housing opportunities that have positive transformational effects on communities.
Who You Are:
You’re an extroverted technology enthusiast. You want to work for a company that makes positive changes in the world and supports your professional growth. You enjoy connecting with people and problem solving.
What You’ll Do:
The Digital Marketing Assistant is a new position focused on ensuring community occupancy remains high through social media engagement, online ad placement, and direct outreach. You will run ads, create or review content to ensure it meets company guidelines, and support other digital projects aimed at increasing occupancy across our communities. As technology and platforms evolve, your day-to-day responsibilities may also evolve. This is a full-time, in-office role (40 hours per week) in a professional office environment, with occasional travel to remote properties or company events, which may include physical activity. Nights or weekends may occasionally be required, and travel may occur alone or in small groups.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The digital marketing assistant will utilize competencies in marketing and advertising, content creation, marketing design, and current social media and digital platforms to:
- Place digital ads, including Google AdSense, Meta for Business, etc., applying marketing and advertising expertise
- Create marketing collateral including banner ads, copy, and physical print material, leveraging marketing design and content creation skills using Adobe Creative Cloud or Canva
- Ensure company posts follow established guidelines while maintaining high-quality content across social platforms
- Identify digital trends and insights to optimize ad spend and engagement
- Update various housing and marketing websites, applying knowledge of current digital platforms
- Assist in online reputation management (Birdeye platform) using digital marketing best practices
- Complete assigned training to continuously improve marketing and digital skills
- Update company website (Wordpress) integrating marketing content and design principles
- Help support company events, including digital promotion and collateral creation
- Travel occasionally to remote properties or event locations, applying competencies in digital content support in varied environments
- This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time, with or without notice