Digital Marketing Content Manager I

Job Summary: As a Digital Marketing Content Manager I, you'll work closely with a Senior Content Manager to write, fact-check, and prep content for digital channels, including our websites, emails, and social media to support strategic marketing / communication goals. You'll also be tapped to surface trending insights that H-E-B can quickly act on to connect with our consumers.

Key Responsibilities & Essential Functions:

• Communications:

• Writes / edits content for digital marketing campaigns, including websites, emails, social media, display banners, streaming radio, video scripts, etc.
• Monitors H-E-B's digital presence; sifts for insights and trends; keeps pulse on the online sentiment of customers
• Reviews submitted content for accuracy, completeness, and correctness
• Establishes / ensures consistent voice and grammatical standards for each brand and campaign (e.g., H-E-B, Primo Picks)
• Learns to work with H-E-B Partners and business units to proactively solicit details needed to create content that delivers on business goals
• Supports / maintains content management strategy and workflow
• Analyzes website, email, media metrics for content effectiveness; recommends adjustments to improve on business goals
• Develops /maintains knowledge of social / digital platforms through insights, immersion, and regular interaction to create customer-first and channel-tailored content
• Supports continuous digital innovation aimed at establishing H-E-B as a leader in digital marketing
• Monitors competitive initiatives; stays current on digital marketing innovations; identifies opportunities for H-E-B
• Adheres to stringent deadlines to ensure smooth flow of content projects through the department and allow for special projects, pre-work, and rush assignments

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.

Qualifications & Key Requirements:

Work Experience:

• 1+ years Experience related to digital marketing, editing, or journalism - Required
• Experience in advertising and / or brand copywriting - Preferred

Knowledge/Skills/Abilities:

• Creating, editing and publishing social media content
• Manage digital marketing campaigns 
• Trend analysis and response 
• Working knowledge of all digital platforms as storytelling vehicles and advertising capabilities - Required
• Working knowledge of online marketing techniques - Required
• Working knowledge of content management systems (CMS) and HTML - Required
• Relationship-building skills - Required
• Verbal / written business communication skills - Required
• PC skills, including MS Office applications - Required
• Ability to interact with customers and clearly present concepts - Required
• Ability to work through issues with a strong sense of ownership, drive, and urgency - Required
• Ability to evaluate and concept digital marketing solutions in the evolving landscape of digital media, including social, mobile, video, etc. - Required

Education:

• Bachelor’s Degree Communications, journalism, a related field, or comparable experience - Required

Licenses/Certifications:

Physical Demands & Working Conditions:

• Function in a fast-paced, retail, office environment
• Travel by car or plane with overnight stays
• Work extended hours

The work environment characteristics described here are representative of those a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.