Digital Marketing Coord

•  This job is located in Casper, WY and not able to do remote or hybrid work.

ESSENTIAL FUNCTIONS

• Responsible for graphic design elements throughout the company. 
• Assist in the development of overall company and departmental initiatives based around company’s Digital Marketing Strategic Playbook.
• Maintain up-to-date content on all company websites as well as tracking web traffic and developing opportunities for growth.
• Maintain website chat functions through all platforms
• Develop, execute and measure all online and email campaigns.
• Responsible for content marketing efforts using Hubspot and serve as the subject matter expert concerning best practices for e-mail campaign execution.
• Responsible for Wyoming Machinery Company and associated divisions’ social media platforms to include creating content, responding to posts and distributing leads.
• Accountable for ad creation and placement including determining and adhering to ad schedule.
• Drive customer engagement within the social media arena.
• Responsible for SEO, Google AdWords, & Google Analytics.
• Create and distribute monthly metrics of Digital Marketing initiative.
• This position will be accountable for the Editorial Calendar.
• Maintain status updates of all projects through the SmartSheet project management program.
• Provide specific support to all division’s needs.
• Assist with any marketing activities or projects, including but not limited to:  special events, open houses, etc. 

QUALIFICATIONS/KNOWLEDGE/SKILL/ABILITY

·         Bachelor’s degree (B.A.) in Marketing, Advertisement, Business, or related area of study from a four (4) year college or university preferred or four (4) years marketing experience.

·         Experience working with computers, social media and websites is required.

·         Must be able to effectively read and write in such a manner to communicate to all levels of company personnel, suppliers, and customers.

·         Must have ability to establish, monitor, and meet short and long-term goals. Must be well organized, self-motivated, able to work very effectively under pressure, and able to meet timelines.

·         Experienced with running e-mail campaigns, marketing automation platforms and customer journeys required.

·         Working knowledge of database and segmentation concepts.

·         Social media savvy with keen interest in web technology and digital marketing.

·         Familiar with HTML, Adobe Creative Suite, Olark, HubSpot, and WordPress platforms.

·         Knowledge and understanding of digital advertising, SEO, and Google Analytics.

·         Overall, a team player who is willing to work outside of designated job duties on occasion.

PHYSICAL/ENVIRONMENTAL REQUIREMENTS

·         Material and equipment directly used: Computers, printers, copier, telephone, scanner, calculator, iPad & iPhone.

·         Sit 6-8 hours a day.

·         Use hands for average manipulation.

·         Walk and/or stand for 0-2 hours per day.

·         Some overnight travel may be required.

·         Some lifting required, up to 50 lbs.

·         Must be able to work long days with occasional evenings and weekends.