Title: Digital Marketing Coordinator

Reports to: Senior Marketing Manager

Department: Marketing

 Full-time

 Nonexempt

Company Summary:

Since 1961, the Wellborn family has owned and operated Wellborn Cabinet, Inc. The goal is to provide kitchen and bath cabinets crafted by dedicated Wellborn employees with the utmost quality and care. Today, over 55 years later, the product line has broadened to include cabinetry and storage solutions to help maximize the total home living space.  

Job Summary: The day-to-day of this position involves consistent content management and campaign execution for our digital presence, ensuring accordance with brand guidelines.  The position is responsible for creating new website pages, accurate product representation online, overseeing social media collaboration, email marketing, digital marketing technologies, and reporting performance metrics. 

Essential Duties and Responsibilities:

• Consistent content management of our consumer site wellborn.com, trade sites, App, and other digital marketing platforms
• Responsible for maintaining a consistent brand image & product representation
• Responsible for ensuring social media & email marketing metrics are within acceptable range
• Responsible for digital literature accessibility
• Responsible for consistent management of misc. content on the internal WAY Site
• Responsible for SEO/AEO, UX
• Responsible for scouting out and proposing valuable digital advertising opportunities
• Digital content vision and/or creation for advertising, blog, newsletters, banners, etc.
• Digital support for events
• Dealer support of digital technologies and services

Required Knowledge, Skills & Abilities

• Eye for detail
• Digital writing (i.e. written content for online publication, blog, etc.)
• Work on deadlines
• Ability to juggle multiple assignments
• Microsoft Office (specifically Publisher and Excel)
• Google Driver (specifically Docs and Sheets)                       

Education and Experience

• Basic understanding of SEO, UX, Word Press, Oxygen, Woo Commerce, YITH, Android, IOS, and Google Analytics
• Familiar with Project Management tools
• High School Diploma
• At least one year in an office environment

Scope and Impact:

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to work flexible schedule, including some evenings and weekends. Employee is subject to inside working conditions with protection from weather conditions but not necessarily from temperature change.

• Full-time, on-site hourly position operates in an office environment within a manufacturing facility
• Hours of work are Monday through Friday 7 AM to 3:30 PM and any other hours necessary to complete the essential functions of this job

Limitations and Disclaimer:

The above position description is meant to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Requirements are representative of minimum levels of knowledge, skills and/ or abilities. To perform this position successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  Continued employment remains on an "at-will" basis.