Digital Marketing Specialist
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About this role
Location: Remote; United States or Canada
Eligibility: Candidates must be legally authorized to work in the U.S. or Canada without employer sponsorship.
About Us
Cherry Hill Programs is the industry leader in capturing moments that last a lifetime at various holiday and souvenir photography experiences across North America. From recruiting and training quality holiday characters, local leadership and field staff - our mission is simple: to bring magic to every experience.
We are seeking a motivated, detail-oriented Digital Marketing Specialist to support paid media campaigns and help maintain the marketing systems that power our customer journey.
This entry-level role is ideal for someone analytical and eager to grow in digital marketing. This role focuses on hands‑on campaign execution across paid, owned, and earned digital channels while leveraging data and insights to continuously improve performance. You will assist with campaign execution across paid channels while supporting the tracking, automation, and technology infrastructure that ensures campaigns perform effectively and data remains accurate.
Our Digital Marketing Specialist Will Also
- Create, execute and optimize campaigns across Google Ads, Meta Ads, and similar digital advertising platforms
- Monitor budget against performance metrics, assist with audience targeting and creative testing, and help improve return on ad spend
- Contribute to SEO, AEO and broader digital growth initiatives
- Maintain campaign tracking standards, including UTM tagging and attribution accuracy
- Support marketing automation efforts such as email segmentation, workflows, landing pages, and forms
- Assist with CRM data management, automation initiatives and ongoing platform updates
- Support integrations between marketing platforms and third-party systems
- Assist with Google Tag Manager updates, tracking enhancements, and performance monitoring
- Participate in testing, quality assurance, and optimization of websites and backend marketing systems
- Collaborate with web and UX teams to improve site performance and conversion rates
- Support landing page creation, testing, and optimization
- Track, analyze, and report on campaign performance using tools such as Google Analytics, ad platform dashboards, and marketing reporting tools
- Translate data into actionable insights and clear recommendations for key internal and external stakeholders
- Help maintain dashboards and ensure data accuracy across systems
- Travel to local sets within the Souvenir and Holiday division for marketing photo opportunities
What We’re Looking For
- Positive attitude and strong work ethic
- Creative mind with strong written and verbal communication skills
- Ability to work under pressure in a remote setting and meet strict deadlines on multiple projects
- Excellent organizational, analytical and time management skills
- Strong attention to detail, organization, and willingness to learn technical systems
Knowledge, Experience & Skill
- At least 18 years of age
- Familiarity with Google Ads, Meta Ads, or similar paid media platforms
- 1–3 years of experience or internship experience in digital marketing, advertising, or a related field
- Proficient in GA4 analytics, marketing metrics, and digital tracking
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
What Else Can You Expect
- A fun, fast paced, and passionate environment
- Remote/work from home position; United States or Canada.
- Comprehensive benefits package including medical, dental and vision benefits
- PTO (Paid Time Off)
- 401K matching (After 1 year of employment)
We Work Together to Win Together
Our mission is simple: to bring magic to every experience by capturing moments that last a lifetime. We believe that building a diverse team, with a variety of backgrounds and experiences, is the best way to bring our mission to life.
Cherry Hill Programs strives to provide a positive work environment that values excellence in safety and quality, free from discrimination and harassment. Every employee plays a part in our Company’s success and makes this a great place to work. Our people are the heart of our organization and the foundation of our success. Driven by our core values of safety, diversity, integrity, and collaboration, we strive to promote a culture that supports and encourages creativity, fairness, and inclusion.