DIGITAL MARKETING SPECIALIST
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About this role
EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.
Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.
Summary
The Video Digital Marketing Specialist leads the creation of compelling video content that supports marketing campaigns, enhances sales training, and strengthens brand presence. This role owns the full production process, from concept development and storyboarding through filming and post-production, while partnering with internal stakeholders to ensure alignment with strategic goals.
Essential Duties and Responsibilities
- Ownership of Video Production Process
- Concept, storyboard, and script engaging video content aligned with marketing campaigns and brand messaging
- Capture high-quality footage in studio, on-site, and in the field
- Edit and produce polished videos optimized for multiple platforms (web, social, email, YouTube)
- Support Marketing Campaigns
- Create campaign-driven video assets that directly support lead generation and sales initiatives
- Collaborate with marketing, product, and sales teams to bring equipment and solutions to life visually
- Sales Training Content
- Produce video content for internal training programs that help our teams sell smarter and more effectively
- Coordinate with HR and training leaders to plan, schedule, and execute training content
- Expand Company’s Video Footprint
- Develop product/segment content (product highlights, brand storytelling, customer videos)
- Support tradeshow and event video production
- Help grow and optimize our YouTube presence and video library
Required Skills and Qualifications
- Bachelor’s degree in Marketing, Communications, Film, or related field
- Strong proficiency in Adobe Creative Suite (Premiere Pro required)
- Experience with video production from concept through post-production
- Strong attention to detail and ability to manage multiple projects and deadlines
- Willingness to travel up to 40% (for on-site shoots, events, and field content)
- Solid working knowledge of Microsoft Office tools and web-based platforms
- Strong communication skills and command of the English language
Preferred Skills and Qualifications
- Ability to work independently while collaborating across teams
- Experience with photography and basic graphic design
- Motion graphics or animation experience (After Effects or similar)
- Familiarity with YouTube content optimization or social video formats
Physical/Competency Based Requirements
- Must possess and demonstrate the highest level of personal integrity and professional judgment.
- Attitude: A positive attitude and willingness to maintain a professional demeanor with employees and team members is essential to this position.
- Attendance – The ability to work as scheduled with punctual attendance, Monday-Friday plus any additional hours necessary in order to meet business needs.
- Written Comprehension and expression — The ability to read and understand information and ideas presented in writing. The ability to communicate information and ideas in writing so others will understand.
- Reasoning — The ability to apply general rules to specific problems to produce answers that make sense. The ability to tell when something is wrong and solve the problem or seek advice.
- Lifting – The ability to bend, stoop and lift up to 15 lbs.
- Flexibility – Custom Truck One Source is a fast-growing company and an industry leader. Employee must be willing to adapt to changing organization structures and specific job details.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
BENEFITS
- 401(k) with Employer Match
- Competitive Health Care
- Dental, Vision, and Life Insurance
- Paid Vacation, Sick and Holidays
- STD/ LTD
- Partner Discounts
- Investment in Employee Development
Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.