Digital Marketing Specialist

 

We are seeking a motivated and analytical Digital Marketing Specialist to join our team. This role is ideal for a results-driven professional with hands-on experience in paid advertising and a strong understanding of digital marketing performance metrics.

Employees in this position will be paid a base hourly compensation with the expected average annual earnings of $60,000/year.

 

What We Offer

• Opportunity to work in a dynamic and growing marketing environment

• Hands-on ownership of campaigns with real business impact

• Professional growth and learning opportunities

Preferred Skills

• Strong analytical and problem-solving abilities

• Attention to detail and data accuracy

• Ability to work independently and manage multiple campaigns

• Clear communication skills and a results-oriented mindset

Key Responsibilities

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms

• Monitor, analyze, and report on campaign performance using key marketing metrics and KPIs

• Understand and apply the marketing funnel, from awareness to conversion

• Attribute marketing performance to leads and sales, providing actionable insights

• Conduct data analysis to improve ROI and campaign effectiveness

• Create and adapt visual assets using Canva when needed

• Stay up to date with digital marketing trends, tools, and platform updates

Benefits

• Medical, Dental & Vision
• Group Insurance Plans & Discounts
• 401K Retirement Savings Plan
• Paid Vacation and Holidays
• Disability Insurance
• LAP (Life Assistance Program)
• Basic Life, Dependent & Accident Insurance
• Growth Opportunities
• Paid Training
• Employee Purchase Incentives
• Family Owned & Operated
• Health & Wellness
• Flexible Work Schedule
• Discounts on Products & Services
• Direct Deposit

Qualifications

• Minimum 1 year of hands-on experience managing Google Ads and Meta Ads

• Knowledge of additional digital marketing platforms is a strong plus

• Solid understanding of digital marketing metrics, analytics, and reporting

• Ability to analyze data and accurately attribute results to leads and sales

• Comfortable working with numbers, dashboards, and performance reports

• Experience using Canva is appreciated
• Clean driving record & valid CA drivers license

Our company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information. We are an equal opportunity employer and drug-free workplace. Offers of employment contingent upon successfully passing background screening (incl. criminal background check, review of motor vehicle records, verification of SSN and passing drug test at a certified testing facility.