Blackhawk Network
Pleasanton, California, US

Direct to Consumer Product Intern

Posted Feb 3, 2026WebsiteLinkedIn

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About this role

At Blackhawk Network, particularly through Giftcards.com, we’re redefining the digital gifting experience with innovative, user-focused solutions. Our platform goals are to provide seamless personalization, purchase and delivery of gift cards – both physical and digital – serving a wide range of top retail brands. Join our team to help build scalable, secure and cutting-edge prepaid technologies that simplify gifting for millions of users.

Our employees are our biggest assets! Come find out how we engage, with the biggest brands in the world. We look for people who collaborate, who are inspirational, who have passion that can make a difference by working as a team while striving for global excellence. You can expect a strong investment in your professional growth, and a dedication to crafting a successful, sustainable career for you. Our teams are composed of highly talented and passionate 'A' players, who are also invested in mentoring and enabling the best qualities. Our vibrant culture and high expectations will kindle your passion and bring out the best in you!

Responsibilities:

  • As a Product Direct-to-Consumer (D2C) Intern at BHN, you will work with business stakeholders across all territories to develop global product solutions and go-to-market plans for online commerce.
  • You will help identify and solve customer problems, build business cases, review and recap customer feedback and understand the competitive landscape for online direct to consumer eCommerce business.
  • Identify, research, and build requirements to optimize product performance through A/B testing, improving funnel metrics, enhancing registration opportunities, increasing customer engagement, converting gift card recipients to purchasers, and encouraging repeat purchases.
  • Develop business requirements, success criteria, and project phasing in conjunction with internal stakeholders.
  • Build relationships and work closely with product, marketing, account management, sales, finance, settlement, legal, and compliance to understand product gaps and improve products.
  • Conduct competitive analysis and user research to identify customer needs and market opportunities.
  • Collaborate with cross-functional teams including engineering, design and marketing to support product development cycles.
  • Help track key performance metrics and analyze data to measure product success and recommend improvements.
  • Support the creation of product documentation, roadmaps and presentations for internal and external stakeholders.
  • Contribute to the ongoing website redesign by providing input on mobile and desktop user experience enhancements to ensure ease, accessibility and conversion optimization.

Qualifications:

Ideal Skillset:

  • Business management, product, or payments experience and/or enrolled in BA/BS equivalent is preferred.
  • eCommerce knowledge.
  • Strong collaborations skills with the ability to effectively work cross-organizationally.
  • Ability to recognize when to reach out and clarify business requirements.
  • Communicates clearly.
  • Consistently meets deadlines.
  • Curiosity and creativity that leads to understanding a problem that needs to be solved.
  • Self-Starter who is adept at managing through chaos to reach a goal.
  • Enjoys a fast-paced learning environment.
  • Strong English writing skills.
  • Strong competency in Microsoft Office Suite (Excel, Word, PowerPoint) and LucidChart.

Areas of Disciplines:

  • Big Data and ML
  • Product Management
  • Enterprise Program Management
  • UX
  • Consumer Experience, specifically eCommerce interest

Education:

  • Currently enrolled in a Bachelor’s/Master's degree program in Marketing, Business or Finance.
  • Solid verbal and written communication skills.
  • Willingness to learn, be inquisitive and passionate.
  • Strong interpersonal and collaboration skills.
  • Thrives in a fast-paced learning environment.

We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.