Director of Marketing & Community Engagement

Founder S. Truett Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House®). Through the years, that restaurant prospered and led Cathy to further the success of his business. In 1967, Cathy founded and opened the first Chick-fil-A restaurant in Atlanta's Greenbriar Shopping Center. Today, Chick-fil-A has the highest same-store sales and is the largest quick-service chicken restaurant chain in the United States based on annual system-wide sales. Today, Chick-fil-A is America's #1 fast food restaurant.

Chick-fil-A Austintown Vision Statement: To be the #1 option in Austintown for every guest seeking craveable food, inviting hospitality, and inspiring employment.

Overview of Role

Do you love building relationships, creating exceptional experiences, and making a meaningful impact in your community?

At Chick-fil-A Austintown, we're looking for a strategic, creative leader who will help grow our business while strengthening our connection to Mahoning County. This role combines marketing, business development, event planning, community partnerships, social media, and leadership into one exciting opportunity to influence thousands of guests every week.

This senior level leader will have significant ownership over developing and executing the restaurant's marketing strategy while collaborating closely with the Operator and director team.

Benefits:

• Competitive Pay
• Monthly Individual Coaching with External Executive Coach ($390/month value)
• Health Insurance (Monthly Employer Contribution – Medical = $1250, Dental $75, Vision $25)
• Life Insurance (Monthly Employer Contribution = $10)
• Paid Time Off: 2 Weeks
• Sundays Off
• Free Food (On & Off Shift)
• 50% Off Catering Orders
• Clothing Stipend ($500 Annual)
• Employee Assistance Program (Coverage for Counseling, Financial Planning, Legal Support/Resources)
• Workplace Chaplain/Care Coach (Bi-Weekly Restaurant Visits & Available 24/7)
• Great Work Environment

Director of Marketing & Community Engagement Responsibilities

Leadership & Strategic Planning

• Lead and oversee marketing team consisting of 2 direct reports: Marketing Leader and Marketing Assistant
• Create a yearly, quarterly, and monthly Sales & Marketing plan
• Take full responsibility for putting the plan into action
• Maintain vision alignment with the Operator and leadership team

Community Engagement & Business Development

• Community blitzing (leading with food) to establishing long-term, successful partnerships in Mahoning County.
• Create outside sales opportunities with schools and pharmaceutical reps
• Partner with Marketing Leader to execute at minimum of one community connection night each quarter (i.e. Daddy Daughter Night, Valentine's Dinner, Bingo etc.)
• Fundraisers, Donation Requests, and Spirit Weeks
• Responding to all donation requests within 1 week of submission
• Concessions and Third-party Sales
• Lead community outreach, seek local event opportunities, and build lasting local relationships with our community, which can include donation requests and attending events.

Sales Growth & Catering

• Identify day-part opportunities by discovering current trends, then creating strategic initiatives to maximize our impact in Sales, Transaction Count, and Check Average
• Develop and execute a comprehensive catering growth strategy.
• Streamline in-store operational process to increase catering order execution
• Increase brand awareness throughout the Mahoning Valley through strategic partnerships, events, and targeted marketing initiatives.
• Build repeat customer business through networking, business contacts, and consistent REMARKable experiences.
• Utilizes internal SPOTLIGHT application to engage guests, especially potential catering guests.
• Be the key mobile strategist creating a plan to increase guest mobile utilization.

Digital Marketing & Brand Management

• Develop and Implement a comprehensive social media strategy, creating engaging content and managing online platforms to enhance brand visibility and customer engagement.
• Oversee Marketing Assistant who is monitoring social media channels, respond to customer inquiries, and manage the online reputation of the restaurant effectively.
• Oversee the creation, placement, and maintenance of all restaurant signage.

Restaurant Operations

• Support restaurant operations during peak business periods to ensure an exceptional guest experience.
• Working one PM shift per week

Other Responsibilities

• Perform additional duties and responsibilities as assigned or required to meet the needs of the position

Qualifications & Behavioral Characteristics:

• 1-3 years of experience in marketing, community engagement, social media, or event planning preferred
• Self-starter, creative, and flexible
• Observe systems, results, and people, then provide insight/coaching to the leadership team to help achieve results
• Treats team members with high levels of professionalism, honor, dignity, and respect
• Provide high-level coaching examples and leadership-skill training to leaders
• Build rapport with team members and leaders alike by being a servant-hearted resource
• Exceptional time management skills
• Desire to create a positive impact on our local community
• Excellent interpersonal, teamwork, and leadership skills
• Customer service oriented
• Servant spirit with a strong sense of stewardship
• Strong communication and relationship-building abilities. 
• Highly organized, detail-oriented, and proactive. 
• Creative thinker with strategic planning skills. 
• Confident public speaker; comfortable representing Chick-fil-A in external settings.
• Servant leader mindset with a genuine care for people. 
• Demonstrates initiative, accountability, and professionalism.