Global Digital Marketing Manager

The Opportunity 

The Global Digital Marketing Manager is responsible for leading digital marketing across North America, EMEA, and ANZ/SEA. This role owns marketing campaigns coordinated across the buyer journey, including end-to-end planning, execution, optimization, and cross-functional alignment for webinar programs, content campaigns, website strategy, and demand generation initiatives. The ideal candidate brings critical thinking and hands-on campaign execution skills. They can scale global programs, drive engagement across channels, and deliver measurable pipeline impact through coordinated digital marketing efforts. 
 

What you'll Do 

• Lead global webinar strategy and execution by developing and managing webinar programs from concept through promotion, delivery, and follow-up across multiple regions.
• Lead coordinated marketing campaign development and implementation by crafting and accomplishing multi-channel campaigns tailored to target audiences across content, email, webinars, paid media, social, and web experiences.
• Drive website strategy and optimization for Adobe for Education web properties and campaign microsites, including localization, content updates, user journey improvements, and conversion optimization.
• Build and complete demand generation and ABM programs in partnership with sales, product marketing, and agency partners to support coordinated campaign implementation, with a focus on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution. 
• Manage cross-functional and external partnerships with field marketing, product marketing, student engagement, operations teams, agencies, and vendors to ensure timely, high-quality campaign delivery.
• Use performance data to optimize strategy by monitoring campaign effectiveness, lead flow, engagement, and conversion metrics, and applying insights to improve outcomes by region and channel.
• Support marketing operations and campaign execution by helping maintain data quality, lead processes, scoring, and coordination across marketing systems when needed.
   

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field, or equivalent experience in practice.
• Proven experience in digital marketing, demand generation, campaign management, or a related B2B marketing role.
• Experience managing coordinated campaigns across webinars, content marketing, social media, paid media, email, and web channels. 
• Strong understanding of lead generation, funnel metrics, account-based marketing, and pipeline performance.
• Excellent project management, communication, and collaborator alignment skills. 
• Ability to analyze performance data and translate insights into action.
• Familiarity with marketing automation, CRM, and lead management processes.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $148,500 - $215,100
In Washington, the pay range for this position is $129,400 - $187,300


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

Jul 27 2026 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.