Group Director, Social Media
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About this role
EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.
Job Description:WHAT DOES A GROUP DIRECTOR, SOCIAL MEDIA DO?
The Group Director, Social Media is responsible for not just leading portfolios of business, but also for leading business regions respective of office, e.g. New York, Kansas City, Boston, West Coast and Chicago. This person must be a seasoned leader, well-versed in the social space with strong relationships across platform partners – on the medical side, Sermo, Doximity and ReachMD, on the social side, Facebook, Twitter, Google and Snapchat. This person should be able to communicate social strategies to senior executive at a high-level, but then if required, they also must be able to seamlessly drill-down into the granular details of platform functionality and execution within the context of a regulated environment, i.e. pharma.
- Provide effective leadership to a team of social media strategists. This includes coaching, mentoring, developing a team and providing responsive leadership that inspires the team to move forward confidently, with clear direction
- Manages the operations of a region of social business, inclusive of multiple Director teams and portfolios
- Manages team resourcing, budgets, and forecasting
- Strategically partners with organizational leadership and cross-functional teams to develop and implement business growth goals
- Works with analytics, RM, strategy, and SEO to develop new products and offerings that can be sold to clients
- Partners with platforms like Google and Facebook to refine their products and create new pharma- relevant offerings
- Is able to demonstrate large-scale social business success tied to a client’s strategic imperatives, e.g. increase brand awareness, brand differentiation, retention, switch, script-lift, etc. as well as overarching Intouch goals
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
WHAT ARE WE LOOKING FOR?
- Bachelor’s degree in Business, Marketing, Journalism or Communications/PR
- 12-15 years’ experience in social media with at least 5 years leading teams to deliver winning social media campaigns
- Expert knowledge of social media technologies, platforms, and measurement tools (Facebook, Twitter, LinkedIn, YouTube, Instagram, Snap, Blogs, etc.)
- Expert knowledge of publishing and social listening tools
- Expert in guidelines necessary to execute social within pharma compliance
- Experience managing multiple brands and dealing with a variety of client leaders
- Demonstrated expertise and track record of executing social media strategies that drove engagement, acquisition, and retention
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].