(Hybrid) Communications Specialist - Strategic Communications and Marketing

%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EThe Strategic Communications and Marketing Department at West Virginia University is currently accepting applications for a %3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3E%3Cstrong%3E(Hybrid) Communications Specialist.%26nbsp;%3C/strong%3E%3C/span%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3E%3Cstrong%3EAbout the Opportunity%3C/strong%3E%3C/span%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EAs an essential member of the Strategic Priorities communications and marketing team, the communications strategist is responsible for supporting internal and external communications and marketing efforts in support of multiple high-priority units at the University, including: %26nbsp;%3C/span%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EBoard of Governors%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EBrand and Trademark Licensing + Partnerships%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EEconomic Innovation + Rare Earth Elements%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EErickson Alumni Center%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EFacilities Operations%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EFinance%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EFocus Forward%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EGeneral Counsel%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EGovernment Relations and Collaboration%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EOffice of Innovation and Commercialization%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EOffice of the President%26nbsp;%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EStrategic Communications and Marketing%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3ETalent and Culture%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EUniversity Police and Clery Act%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EWVU College of Law%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EWVU Cyber + Cyber-Resilience Resource Center%3C/span%3E%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3ESpecial Projects as Assigned%3C/span%3E%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EThis individual will work closely with all members of the Strategic Priorities team along with members of Strategic Communications and Marketing and units across the University.%3C/span%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EThe communications specialist will support the needs of Strategic Priorities marketing and communications, including but not limited to creating content for creative materials, press releases, websites, and HTML emails; writing and posting social media content; event planning and support; and assisting all Strategic Priorities projects and initiatives.%3C/span%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EThe communications specialist will help support, plan, and execute a variety of Strategic Priorities communications tactics while adhering to the WVU brand.%3C/span%3E%3C/span%3E%3Cbr%3E%3Cbr%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EDistinguishing Characteristics: The communications specialist will play an essential role in promoting the University to statewide and regional leaders, WVU administrators, students, faculty, staff, and the general public through supporting the University’s Strategic Priorities team and other relevant divisions/units.%26nbsp;%3C/span%3E%3C/span%3E%3Cbr%3E%3Cbr%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan class=%22titlebar__reqtitle%22 style=%22flex-shrink:0;%22 data-bind=%22text: requisitionTitle%22%3EThis position requires daily use of a computer, keyboard, printer, and other audio-video equipment. The operation of the equipment requires above-average levels of finger/hand dexterity, eye-hand coordination, and average or better visual acuity. Positions in this class are non-supervisory. At times, this role receives instruction on duties to be performed but may also work with teams autonomously. Work may be reviewed by the supervisor depending on the task. %26nbsp;%3C/span%3E%3C/span%3E%3C/p%3E%3Cp class=%22MsoNormal%22 style=%22background-color:white;line-height:normal;margin-bottom:9.0pt;vertical-align:middle;%22%3E%3Cspan style=%22color:black;font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3EWe strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:%3C/span%3E%3C/span%3E%3C/p%3E%3Cul type=%22disc%22%3E%3Cli class=%22MsoNormal%22 style=%22background-color:white;color:black;line-height:normal;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;vertical-align:middle;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E37.5-hour work week%26nbsp;%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22background-color:white;color:black;line-height:normal;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;vertical-align:middle;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E13 paid holidays%26nbsp;(%3C/span%3E%3C/span%3E%3Ca href=%22https://talentandculture.wvu.edu/benefits-and-compensation/holiday-schedule%22%3E%3Cspan style=%22color:#045FAB;font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3Estaff holiday calendar%3C/span%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E)%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22background-color:white;color:black;line-height:normal;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;vertical-align:middle;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E24 annual leave (vacation) days per year (%3C/span%3E%3C/span%3E%3Ca href=%22https://talentandculture.wvu.edu/benefits-and-compensation/time-off/ee-leave%22%3E%3Cspan style=%22color:#045FAB;font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3Eemployee leave%3C/span%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E)%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22background-color:white;color:black;line-height:normal;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;vertical-align:middle;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E18 sick days per year%26nbsp;(for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22background-color:white;color:black;line-height:normal;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;vertical-align:middle;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3EWVU offers a range of%26nbsp;%3C/span%3E%3C/span%3E%3Ca href=%22https://talentandculture.wvu.edu/benefits-and-compensation/insurance-plans%22%3E%3Cspan style=%22color:#045FAB;font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3Ehealth insurance and other benefits%3C/span%3E%3C/span%3E%3C/a%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22background-color:white;color:black;line-height:normal;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;vertical-align:middle;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for%26nbsp;%3C/span%3E%3C/span%3E%3Ca href=%22https://talentandculture.wvu.edu/benefits-and-compensation/retirement%22%3E%3Cspan style=%22color:#045FAB;font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3Emore retirement benefits information%3C/span%3E%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E? Check out retirement health insurance benefits, retirement income, and FAQ’s.%3C/span%3E%3C/span%3E%3C/li%3E%3Cli class=%22MsoNormal%22 style=%22background-color:white;color:black;line-height:normal;mso-list:l0 level1 lfo1;mso-margin-bottom-alt:auto;mso-margin-top-alt:auto;tab-stops:list .5in;vertical-align:middle;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3EWellness programs%3C/span%3E%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp class=%22MsoNormal%22 style=%22background-color:white;line-height:normal;margin-bottom:9.0pt;vertical-align:middle;%22%3E%3Cspan style=%22color:black;font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cspan style=%22mso-fareast-font-family:%26quot;Times New Roman%26quot;;mso-font-kerning:0pt;mso-ligatures:none;%22%3E%3Cstrong%3EWhat You%27ll Do%3C/strong%3E%3C/span%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EDraft marketing materials, website content, email newsletters, social media posts, press releases, articles, scripts, and talking points while adhering to the WVU writing styles and brand guidelines.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EManage and create content, including copywriting and basic visual asset creation, for platforms such as Facebook, Twitter, Instagram, and LinkedIn.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3ESupport the creation of marketing tactics that are effective in both cost and impact, including internal communications, external communications, print pieces, websites, social media, and video.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3ECoordinate and/or provide support for major events, campaigns, and initiatives.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EStay current with emerging trends in marketing, web design, social media, etc.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EWork with Strategic Priorities colleagues to support, strengthen, and extend the WVU brand and clearly articulate the mission, goals, and identity of the University through the look, feel, and tone of communications.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3ESupport project planning and help coordinate execution from start to finish, monitoring progress and deadlines with guidance from senior staff.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EUtilize research tools, critical thinking, and strong editorial capabilities in all communications.%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EParticipate in department meetings and other project meetings as required.%26nbsp;%3C/span%3E%3C/li%3E%3C/ul%3E

• Bachelor’s degree in communications, marketing, public relations, or a related field required.
• A minimum of two (2) years of related work experience.
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Exceptional written communications skills. 
• Ability to manage multiple projects in a fast paced environment.
• Basic understanding of marketing goals, tracking, and analytics.
• Ability to handle confidential information.
• Strong interpersonal, organizational, and problem solving skills.
• Strong attention to detail and ability to meet deadlines.
• Ability to adapt to changing priorities and learn new tools or strategies quickly.
• Ability to work independently and as part of a team.
• Ability to occasionally support time sensitive tasks outside normal working hours.

• Skilled proficiency with Microsoft Office suite. 

   

Physical/Work Demands: This position is hybrid, and the incumbent will be required to be in the office at least 3 days a week. Job may require lifting objects up to 30 pounds. Regular office setting requiring sitting, walking, and standing are common. On occasion, the incumbent may be required to reach high or low places for lifting office equipment.

*!

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.