Industrial Regional Sales Lead (Western US)

*Remote role covering MT, WY, UT, CO, AZ, NM - travel is required*

Statement of Purpose

• Drive and influence Industrial sales performance across the assigned area
• Execute the Industrial strategy in alignment with AVP direction
• Own growth, execution, and support of Tradesmen’s Industrial accounts
• Maintain ownership of a small book of key Industrial customers, with accountability for bringing inactive or underutilized customers back to the table and driving renewed spend; approximately 30% of the role is dedicated to hands-on sales activity to move business forward

Duties/ Responsibilities

Strategic Leadership (50%)

• Implement AVP Industrial strategy across the area.
• Direct AEs, ensuring they’re aligned and pointed toward the correct targets, customers, prospects
• Coordinate customer prioritization among AEs
• Ensure all AEs clearly understand and articulate the Industrial value proposition

• Serve as the voice of the Industrial customer within the area by maintaining direct relationships and a deep understanding of customer operations, workforce needs, and expectations
• Translate customer insights, market trends, and macroeconomic factors into actionable strategies that improve service delivery and drive growth

• Align area execution with Industrial division goals/expectations.
• Identify growth opportunities, expansion markets, and underpenetrated accounts
• Maintain consistent communication with AVPs on progress, risks, needs, and outcomes

Order Support & Execution

• Support field teams with Industrial order entry, job structuring, and industry-specific requirements
• Own Industrial craftworker strategy, including required skills, certifications, and qualifications
• Partner with AVPs and AOMs to align recruiting efforts with Industrial job requirements
• Resolve issues related to job setup, pricing, onboarding, craftworker strategy, and customer expectation

Training & Development

• Train AEs, Recruiters, and GMs on Industrial vertical best practices
• Conduct ride-alongs and on-site client visits with field teams
• Coach teams on sourcing strategies, sales approaches, and Industrial-specific knowledge
• Build Industrial competency and confidence across all offices within the area

Sales Focused (50%)

• Own a small book of key Industrial customers with direct responsibility for bringing inactive or underutilized customers back to the table, re-establishing engagement, and driving renewed spend. Dedicate approximately 30% of time to hands-on sales activity focused on advancing conversations and moving business forward.
• Lead client-facing meetings with major Industrial partners
• Create enterprise-level alignment between Tradesmen and Industrial customers
• Support AEs in closing Industrial opportunities

While the role is generally structured as a 50% strategic leadership and 50% sales-focused position, the allocation of time and effort may shift based on market conditions, business needs, and growth opportunities, and may fluctuate accordingly (e.g., 80/20 or 70/30).

Total Rewards include competitive pay with quarterly bonus potential. Benefits include company matched 401(k), PTO and paid holidays, medical, dental, vision, short term disability, and voluntary supplemental life insurance.

EO employer - M/F/Veteran/Disability

Tradesmen International not only offers consistent work, top pay, and employment opportunities, we also provide a benefits package that is among the best in the industry.

Our comprehensive benefits include:

• Tradesmen+ Rewards Program – earn points for hours worked
• Vacation Pay
• Health insurance
• 401(k) retirement savings plan

Tradesmen International is an EO employer - M/F/Veteran/Disability

“Be Safe” from fraud!  Tradesmen International will never ask you to pay for certifications, equipment, or other “up front”  costs as a condition of hire. Similarly, we do not request pictures of documents or IDs to private phone numbers or email addresses. If in doubt, please call or visit your closest Tradesmen office to verify the request.

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