Orthofix
Carlsbad, CA, USA
Intern – Product Manager (Enabling Technologies)
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The Intern - Product Marketing (Enabling Technologies) will engage in hands-on activities in the medical device industry, specifically supporting the 7D FLASH Navigation platform. The Product Marketing Intern will support key initiatives related to marketing, messaging strategies, digital content creation, and commercial promotion. This role offers exposure to surgeon labs, sales enablement, and cross-functional collaboration with MarCom and Product Management while developing a deep understanding of the spine navigation market.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Downstream Marketing, Messaging & Digital Content:
- Assist in the creation and refinement of product messaging and value propositions for the 7D FLASH Navigation system
- Support the development of website content, social media assets, and digital campaigns to drive awareness
- Help prepare internal and external presentations for product launches and commercial updates
Sales Enablement & Promotion:
- Analyze customer feedback to identify gaps in current marketing collateral and sales tools
- Assist with the creation of sales training materials, product guides, and promotional brochures
- Contribute to the creation of success stories, case studies, and FAQs for field sales teams
Events & Lab Support:
- Support cadaveric labs and surgeon education events, ensuring proper branding and capturing marketing content where applicable
- Assist in the execution of trade shows and professional education workshops
Market & Competitive Intelligence:
- Research market trends and competitor messaging within the spine navigation and enabling technology space
- Create reports to summarize key competitive insights that inform marketing strategy
MINIMUM QUALIFICATIONS
Education/Certifications:
- High School Diploma or equivalent and pursuing college degree
Experience, Skills, Knowledge and/or Abilities:
- Pursuing a Bachelor’s degree in Biomedical Engineering, Mechanical Engineering, Business, Marketing, or a related field.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills.
- Ability to work independently and manage multiple tasks in a fast-paced environment.
- First-hand experience in healthcare enabling technology.
- Exposure to surgeon engagement, clinical insights, and market strategy.
- Opportunities to contribute to real-world product management and business initiatives.
- Networking with industry professionals, sales reps, and R&D teams.
PREFERRED QUALIFICATIONS
Education/Certifications:
- No additional requirements
Additional Experience, Skills, Knowledge and/or Abilities:
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with Power BI
- Interest in technology, medical devices, orthopedics, or spine surgery