L'Oreal Brand Manager (NY, US)

• Health, dental and vision insurance
• Generous paid time off (vacation, flex or sick)
• Holiday pay
• *401(k) retirement plan 
• *Company paid life insurance
• *Tuition reimbursement
• Employee discounts across all company brands
• Employee assistance program
• Training and exciting career growth opportunities
• Referral program – refer a friend and earn a bonus

Pupose: Lead the L’Oréal beauty advisor team to achieve sales targets and ensure excellence in retail operations while delivering a best-in-class client experience aligned with L’Oréal standards.

Essential Functions:

Lead the Sales

• Set counter sales goals, team objectives, and action plans in alignment with L’Oréal and Avolta KPIs.
• Coach and lead Beauty Advisors to achieve individual and team sales goals.
• Monitor sales performance and share results with L’Oréal team and Avolta Supervisor weekly.
• Motivate and inspire the team through daily floor meetings focused on sales targets, opportunities, and counter updates.
• Track competitive retail sales and identify trends and strategies to stay ahead in the market.

Lead the Operations

• Create and post the team schedule 7 days in advance, ensuring proper floor coverage and proactive handling of call-outs or leaves of absence.
• Every week gather and deliver tester needs from the team to maintain a complete and functional counter.
• Every week report missing price tags to Avolta for reprinting.
• Analyze weekly stock levels and communicate replenishment needs to the Avolta Supervisor and buying team.
• Monitor tester and sample inventory to prevent stock loss and ensure merchandising compliance.
• Maintain visual standards and ensure the counter is shoppable, clean, and aligned with brand expectations. Control expenses, minimize waste, and ensure security and cash handling procedures are Followed.

Manage the Team

• Recruit and onboard new Beauty Advisors in partnership with the retail headquarters and HR team.
• Drive, coach, and foster a collaborative and motivating work environment.
• Set and monitor BA performance goals; provide continuous feedback and skills development.
• Ensure appropriate staffing levels and coverage based on traffic trends and business needs.
• Communicate counter updates and strategic changes to the team on a need-to-know basis.

Create a Best-in-Class Customer Experience

• Deliver a premium client experience while answering customer queries and objections confidently.
• Champion CRM practices and support the implementation of store and brand tools (e.g., Diagnostics, Virtual Try-On).
• Ensure the team delivers exceptional service, aligning with L’Oréal’s customer experience (CXE) and Net Promoter Score (NPS) standards.

For Counter: 

• Build and maintain collaborative relationships with Avolta leadership and department store management.
• Submit a monthly business report (due first week of following month) outlining wins, losses, opportunities, and SWOTs.

Minimum Qualifications, Knowledge, Skills, and Work Environment: 

• 2+ years of retail management experience, preferably in beauty or luxury sectors.
• Strong leadership, coaching, and communication skills.
• Ability to multitask, adapt to a fast-paced environment, and lead a team to exceed performance expectations.
• Proficiency in retail reporting tools and MS Office (Excel, Outlook, etc.).

Avolta, including Dufry, HMSHost Corporation, Hudson, and affiliates (“the Company”), is an equal opportunity employer. It is the Company’s policy to ensure equal employment opportunity in all aspects of employment and to comply with anti-discrimination laws and regulations. The Company prohibits discrimination and harassment of any type and provides equal opportunities to applicants and team members without regard to actual or perceived race, color, creed, age, religion, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, national origin, disability, military service and veteran status, ancestry, citizenship status, marital status, protected medical condition as defined by applicable state or local law, genetic information, or any other basis protected by applicable federal, state or local laws and ordinances (referred to as “protected characteristics”).