Loyalty Marketing Analytics Intern

Remote$20/hrPosted 3 weeks agoWebsite LinkedIn

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About this role

We are looking for a Loyalty Marketing Analytics Intern to join our Marketing Team for our 10-week summer internship program. This intern will report into our Head of Lifecycle & Loyalty and will focus on analyzing our customer data to help inform marketing decisions. If you enjoy diving deep into complex data sets to uncover what’s really happening and translating those insights into clear, actionable stories, we’d love to hear from you!

Responsibilities:

Customer & Segment Analysis: Partner with Sales and Loyalty Marketing teams to develop B2B customer profiles and segments based on spend, trade/industry, and purchasing behavior leveraging our customer data
Analyze customer data to identify differences in needs, value drivers, and buying patterns across segments
Support hypothesis development around how messaging, offers, and channels should vary by segment
Insights Communication: Create clear, executive-ready materials (slides / summaries) that communicate insights and recommendations
Present findings to internal stakeholders with guidance and mentorship
Ad Hoc Support: Assist with ad hoc data requests from the marketing team.

Requirements:

Currently enrolled in an undergraduate or graduate program with a focus on Data, Marketing Analytics, or a related field
Experience working within a Customer Data Platform (CDP) like Segment, Tealium, etc. as well as analytics platforms like Amplitude, Adobe Analytics, etc.
Strong analytical curiosity and desire to understand customer behavior
Ability to communicate insights clearly to technical and non-technical audiences
Structured, organized approach to ambiguous problems