Manager, Corporate Social
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Apply to Manager, Corporate Social at LowesJob details
- Location
- Mooresville, North Carolina
- Work type
- Onsite
- Posted
- 4 days ago
- Apply on
- lowes.wd5.myworkdayjobs.com
About this role
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Key Responsibilities
- Owns Lowe's LinkedIn presence end-to-end, including strategy, editorial planning, content development, publishing, community management, governance, and performance optimization.
- Leads corporate storytelling across Lowe's social ecosystem, ensuring corporate, community, foundation, employer brand, and executive narratives are effectively integrated across appropriate Lowe's social channels.
- Serves as the primary social media lead for enterprise storytelling initiatives, translating business priorities into social-first narratives that strengthen Lowe's reputation and visibility.
- Identifies and activates real-time storytelling opportunities tied to business milestones, cultural moments, executive visibility, community impact, and reputational considerations.
- Owns strategy, governance, and evolution of Lowe's Employee Ambassador Program.
- Develops scalable frameworks that enable associates to amplify corporate, community, foundation, culture, recruiting, and business stories through authentic employee advocacy.
- Partners with Talent Acquisition, Human Resources, Communications, and Brand Marketing teams to align ambassador content and participation with enterprise priorities.
- Establishes content planning, participation guidelines, governance standards, and measurement frameworks for employee advocacy efforts.
- Evaluates program effectiveness through participation, engagement, amplification, and business impact metrics while identifying opportunities for growth and scale.
- Leads, coaches, and develops a growing Corporate Social team, fostering capabilities across LinkedIn, corporate storytelling, executive social support, and employee advocacy.
- Monitors performance, audience insights, and social trends to optimize strategy and identify new opportunities for enterprise storytelling and employee-powered amplification
Required Qualifications
- Bachelor’s degree Business, Marketing, Communications or a related field or equivalent years of experience in lieu of education requirement, if applicable
- Proven experience owning and managing a brand or corporate LinkedIn presence, including content strategy, editorial planning, and performance optimization
- Experience developing and operationalizing corporate or enterprise-level narratives across social
- Strong experience partnering cross-functionally with Communications, Public Relations, Brand Marketing, and/or executive stakeholders to align messaging and storytelling
- Demonstrated ability to manage content calendars and drive alignment across multiple stakeholders, priorities, and business functions
- Experience creating or overseeing platform native content that supports brand reputation, employer brand, or corporate communications objectives
- Familiarity with executive and/or employee advocacy programs, with experience supporting (but not necessarily owning) executive social presence
- Experience working in a fast-paced, highly matrixed organization with multiple stakeholders and approval layers
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.