Marketing Analyst- Corporate Marketing
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About this role
Are you curious, data‑driven, and excited to turn insights into real impact? Join us as a Marketing Analyst – Associate on our Marketing Automation team and help shape how UPMC Corporate Marketing connects with its members through smart, personalized outreach.
You’ll partner with campaign managers, digital channel specialists, and cross‑functional teams to build automated experiences across email, SMS, push, and direct mail. Every day, you’ll dive into Salesforce Marketing Cloud—using SQL, Excel, and your analytical mindset to uncover insights, optimize campaigns, and drive meaningful results.
This hybrid role offers the best of both worlds: the flexibility to work remotely and the in‑person collaboration that fuels innovation. If you have a background in IT as well as Marketing and this type of work sounds exciting, look no further and apply today!
Responsibilities:
- Assist in building and testing campaigns in the marketing automation platform.
- Execute basic workflows and ensure data integrity within lists and segments.
- Document campaign performance and maintain reporting dashboards.
- Collaborate with internal teams to ensure alignment on campaign requirements.
- Maintain compliance with privacy and data handling standards.
- Participate in team meetings and contribute ideas for continuous improvement
- Bachelor's degree in marketing, Communications, or related field; associate's degree in data Analytics, Database Management, or Information Technology; or one to two years of marketing automation experience.
- Degree in Statistics or Computer Science is a plus.
- Zero to One year of experience in marketing or automation platforms.
Familiarity with SQL for querying, data extraction, and troubleshooting within relational databases.
Intermediate proficiency in Microsoft Excel, including functions such as VLOOKUP/XLOOKUP, pivot tables, and data visualization tools.
- Familiarity with tools such as Salesforce Marketing Cloud, Marketo, or HubSpot preferred.
Strong attention to detail, organization, and communication skills.
Licensure, Certifications, and Clearances:- Act 34
UPMC is an Equal Opportunity Employer/Disability/Veteran