Marketing Analytics Intern
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About this role
MiTek's Internship Program
MiTek's Internship Program offers a paid, 12-week full-time experience designed for students nearing completion of their degree. Interns are paired with a Manager and Mentor to work on impactful projects and present final outcomes at the end of the program. The program includes networking opportunities, leadership exposure, and engagement in a hybrid work environment that fosters innovation and inclusivity.
A Brief Overview
We are seeking a motivated and detail-oriented Marketing Analytics Intern to join our US Regional Marketing Communications team for Summer 2026. This internship offers a unique opportunity to design and implement a marketing analytics framework that will help our team measure and optimize performance across campaigns and channels—creating a structure that will remain valuable beyond the internship period.
What You Will Do:
Responsibilities
- Develop a marketing analytics approach and structure for tracking and reporting performance metrics.
- Define and document processes for measuring traditional marketing communications metrics, including but not limited to:
- Email open rates and click-through rates (CTR)
- Website traffic and engagement
- Video views and social media interactions
- Incorporate campaign-related metrics such as:
- Lead generation and cost per lead (CPL)
- Lead conversion rates
- Return on investment (ROI) and campaign effectiveness
- Create dashboards and reporting templates that can be easily adopted by the team.
- Collaborate with team members to ensure alignment with business objectives and marketing goals.
- Present findings and recommendations to stakeholders at the end of the internship.
Qualifications
- Currently enrolled in a degree program, ideally with graduation anticipated within the next one to two years required
- Related construction related education or training preferred
- Related training on relevant software or technologies preferred
- Basic understanding of digital marketing platforms, including websites, social media, and email marketing
- Familiarity with Salesforce or Pardot is a plus
Soft Skills
- Strong problem-solving abilities
- Intellectual curiosity and eagerness to learn
- Strong proficiency in Microsoft Excel, PowerPoint, Word
- Excellent analytical, organizational, and communication skills