Marketing and Social Media Coordinator

Marketing and Social Media Coordinator

Position Overview

The Marketing & Social Media Coordinator is responsible for executing the restaurant’s local

marketing strategy through social media content creation, campaign planning, and in-store

promotions. This role owns the creation of photo and video content while ensuring all materials

align with Chick-fil-A brand standards and voice. This role works very closely with the Sales and

Brand Growth Director as needed in growing and executing sales strategies for the restaurant.

Key Responsibilities

• Social Media Management & Content Creation
• Plan, create, and schedule engaging content for Facebook and Instagram
• Capture and produce high-quality photos, videos, and Reels in-store
• Edit video content for short-form platforms (Reels, Stories, etc.)
• Write captions that reflect brand voice, hospitality, and community focus
• Stay current on social media trends and apply them appropriately within brand guardrails
• Monitor comments and messages, responding in a timely and professional manner
• Track engagement and performance to optimize future content

Content Production (Photo & Video)

• Regularly shoot content inside the restaurant (guests, team members, food, events)
• Stage and style food and environment shots to maintain brand quality
• Edit content using mobile apps or software (light editing, transitions, captions)
• Build a content library for ongoing and future use
• Design & Marketing Materials
• Design promotional materials using Canva (flyers, digital graphics, signage)
• Ensure all visuals follow Chick-fil-A brand guardrails (fonts, colors, tone, imagery)
• Prepare and print in-store marketing materials

Marketing Calendar & Campaign Execution

• Collaborate with leadership to build monthly marketing calendars
• Execute campaigns for promotions, events, and seasonal initiatives
• Ensure timely rollout of all marketing materials and messaging

Event & Community Marketing

• Support and attend in-store events (Family Nights, promotions, giveaways)
• Capture live content during events for social media use
• Coordinate signage and promotional materials for events

Brand Standards & Compliance

• Maintain strict adherence to Chick-fil-A brand guidelines
• Ensure all messaging reflects company values and a guest-first mindset
• Protect brand integrity across all platforms

Qualifications

• Experience creating and managing social media content for a business or organization
• Strong skills in photo and video capture using a smartphone or camera
• Basic video editing skills (Reels, short-form content)
• Proficiency in Canva or similar tools
• Strong written communication and attention to detail
• Organized, proactive, and able to manage multiple deadlines

Preferred Qualifications

• Experience with short-form video trends (Instagram Reels, TikTok-style content)
• Basic photography composition and lighting knowledge
• Experience in restaurant or local marketing

Success Measures

• Consistent stream of fresh, high-quality photo and video content
• Social media that feels current, engaging, and on brand
• Strong guest engagement (comments, shares, participation in events)
• Seamless execution of monthly marketing campaigns and events