Marketing Channel Execution Manager

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations working under guided supervision when needed. Key responsibilities include interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms, working independently with direction.

Supporting the execution of marketing campaigns across Offers Management (OM)/Insight Engine (IE) channels and subchannels in Online Banking (OLB), Mobile, Erica, Financial Centers, and Contact Centers.

• Develop implementation plans for targeted customer offers and referrals managed through Offers Management/Insight Engine

• Translate the intended customer and associate experience into technical requirements for real-time offer display

• Manage strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, etc. to ensure on-time and error-free campaign deployment

• Reduce the risk of defects by performing User Acceptance Testing and Production Certification of offer deployments and ongoing monitoring of production environment including troubleshooting 

Required Qualifications:

• Knowledge of OM/IE, real-time rules, file functionality, all front-end applications (Lead Gen, Interact, Sales and Service App, Synergy/RDUI, OLB, mobile, etc.), and back-end system capabilities a plus.

• Supports projects impacting multiple businesses unites, product lines, or business processes. 

• Projects require cross-channel coordination, communication, influence and negotiation. 

• Responsible for significant contributions to the design, development and completion of project deliverables. 

• Works with the project team members on all phases of initiatives and works on portions of projects as directed by senior analysts. 

• A minimum of 4 and up to 8 years’ experience.

Desired Qualifications: 

• MS Excel

• Ability to learn and navigate new user interfaces to support the business

Skills:

• Attention to Detail

• Collaboration

• Problem Solving

• Recording/Organizing Information

• Solution Delivery Process

• Active Listening

• Data Collection and Entry

• Oral Communications

• Technical Documentation

• Technical Strategy Development

• Analytical Thinking

• Data Quality Management

• Decision Making

• Project Management

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - IL - Chicago - 110 N Wacker Dr - Bank Of America Tower Chicago (IL4110), US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 114 W 47th St - 114 W 47th St - Ust (NY8114)

Pay and benefits information

Pay range

$86,200.00 - $120,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.