Marketing Director

 

JOB SUMMARY

 

The Marketing Director is an enthusiastic professional who is a highly motivated self-starter with a strong work ethic responsible for the strategic development, implementation, and oversight of Lone Star National Bank’s marketing initiatives, brand management, and community engagement efforts. This role leads all aspects of marketing operations, including advertising, digital marketing, public relations, and event planning, ensuring alignment with organizational goals, growth strategies, and regulatory requirements.

 

ESSENTIAL DUTIES

 

The duties listed below may not include all responsibilities that the person in this role may be asked to perform. Incumbent may be required to perform other related duties, as assigned, including cross training across other departments, as necessary.

 

          Marketing Strategy & Execution

• Develop, implement, and manage comprehensive marketing strategies and campaigns for all the bank’s lines of business, i.e., loans, deposits, wealth, insurance, treasury management, merchant services, etc., including short- and long-term plans to support growth and revenue objectives
• Plan, oversee and evaluate marketing campaigns across print, digital, social media, email, and direct mail channels
• Maintain and strengthen brand standards and ensure consistency across all communications
• Conduct market research and competitive analysis to identify opportunities and trends
• Manage and administer the marketing budget to maximize ROI
• Prepare and present marketing performance reports and analytics to executive leadership

        Digital Marketing & Communications

• Manage and oversee website content, online presence, and digital advertising strategies
• Manage social media platforms and email marketing campaigns
• Ensure messaging is accurate, compliant, and aligned with brand voice
• Coordinate internal communications and marketing support for all business lines

Vendor & Agency Management

• Manage new and existing vendor relationships, contracts, and service agreements
• Serve as liaison with advertising agencies, designers, and media partners
• Negotiate terms and ensure deliverables meet quality and compliance standards

Event Planning & Community Engagement

• Plan, coordinate, and execute bank-sponsored events, including:

• Grand openings
• Client appreciation events
• Financial education seminars
• Community outreach initiatives

• Oversee all event logistics (venue, vendors, scheduling, staffing, materials)
• Act as primary onsite coordinator for key events
• Develop partnerships with community organizations, chambers, and nonprofits
• Track and report event outcomes and community engagement metrics

Leadership & Staff Management

• Manage, coach, and evaluate marketing department direct reports
• Provide direction, training, and performance feedback
• Support cross-functional collaboration with other departments

Compliance, Risk & Regulatory Responsibilities

• Ensure all marketing materials, promotional items and activities comply with:

• FDIC and applicable federal/state regulations
• BSA/AML/OFAC/USA Patriot Act/CIP requirements

• Maintain knowledge of banking compliance requirements related to marketing and advertising
• Ensure adherence to internal audit controls, policies, and risk management procedures
• Monitor and report suspicious or unusual activity in accordance with Bank policies

Training & Organizational Participation

• Participate in required training, including compliance and regulatory programs
• Support employee engagement and Bank-wide initiatives
• Promote and participate in community involvement activities aligned with the Bank’s mission
• Participates in job specific training and other various Bank training programs, as necessary
• Maintains current knowledge of internal risk controls and loss prevention, including reporting of suspicious or unusual customer activity per Bank policy, and ensures adherence by the respective department personnel
• Maintains current knowledge and complies with all federal and state laws and regulations and all established Bank policies and procedures, including internal audit controls related to department operations, and ensures adherence by the respective department personnel
• Maintains current knowledge of all rules, regulations, and laws as they apply to BSA/OFAC/USA Patriot Act/CIP/AML, and ensures adherence by the respective department personnel