Marketing Director - Merchant Services

Wells Fargo is seeking a Marketing Director to lead customer communications strategy and execution for Merchant Services. This role is responsible for developing clear, compliant, and customer-centric messaging across marketing and service communications, while ensuring alignment with brand standards, regulatory requirements, and business priorities. The leader in this role will balance strategic vision with hands-on execution, driving high-impact campaigns and overseeing critical communication processes in a fast-paced, highly regulated environment.

In this role, you will:

• Lead end-to-end communication planning and execution for high-priority and often confidential initiatives, including defining objectives, key messages, target audiences, tactics, and timelines

• Own the customer communications strategy, processes, and controls across Merchant Services, ensuring alignment with brand voice and customer value proposition

• Partner with Marketing, Product, Operations, Legal, and Compliance to deliver simple, clear, and effective customer communications

• Oversee merchant agreement documentation, including terms and conditions, product addenda, and onboarding content, ensuring accuracy and regulatory compliance

• Ensure all communications reflect current pricing, legal requirements, and payment network rules while simplifying complex language into clear, customer-friendly messaging

• Manage direct mail and mass email campaigns, including content development, variable data setup, and execution

• Maintain and govern inventory of marketing and communication assets, ensuring proper approvals, documentation, and record retention

• Ensure all materials adhere to Wells Fargo brand standards, writing style guidelines, and regulatory expectations

• Drive continuous improvement of communication processes, enhancing efficiency, quality, and customer experience

• Balance creativity and agility with strong quality assurance, proofreading discipline, and attention to detail

• Lead, coach, and develop a team of senior individual contributors, fostering a high-performance, results-oriented culture

• Influence senior leadership and stakeholders through clear insights, recommendations, and strong executive communication

• Strong verbal, written, and interpersonal communication skills, with the ability to influence senior stakeholders

• Expertise in professional writing and editing, with a passion for clear, concise, jargon-free financial services messaging

• Deep understanding of Wells Fargo brand standards and writing guidelines (AP-style or similar)

• Knowledge of Merchant Services products, operations, and customer communications lifecycle

• Experience with regulatory and risk frameworks, including RCSA, and working within Legal and Compliance requirements

• Proven ability to develop and execute strategic communication plans while also driving tactical implementation

• Experience managing direct mail and email marketing campaigns, including operational execution and delivery

• Strong organizational skills, attention to detail, and ability to manage multiple priorities under tight deadlines

• Demonstrated leadership experience managing and developing high-performing teams

• Results-oriented mindset with strong initiative and ability to operate in a fast-paced, complex environment