Marketing Manager

Primary Job Responsibilities:

Influencer Marketing & Brand Partnerships:

○ Strategic Sourcing: Identify, vet, and cultivate relationships with key influencers and

local community partners who align with the brand’s aesthetic and values.

○ Campaign Management: Conceptualize and lead end-to-end influencer campaigns,

including product/service placements, giveaways and sponsored content.

○ Performance Analytics: Establish KPIs for all partnership efforts. Track and analyze

campaign ROI (reach, engagement, and conversion) to optimize future spend and

partnership selection.

○ Contracting & Compliance: Ensure all influencer partnerships have clear deliverables

and adhere to IAS guidelines and brand safety standards.

Creative Direction & Event Management:

○ Photoshoot Production: Lead the planning and execution of brand photoshoots,

including mood boarding, model sourcing, and on-site direction to ensure a cohesive

visual library.

○ Graphic Design: Create visually appealing graphics for social media posts, email

marketing, and other marketing materials (as needed)

○ Event Strategy: Manage the marketing lifecycle for corporate and location-specific

events, including promotional timelines, physical collateral, and post-event recap

analysis.

○ Cross-Organization Collaboration: Work with spa managers to ensure corporate

marketing initiatives are executed seamlessly at the location level.

Paid Media & Performance Marketing (Meta)

○ Campaign Architecture: End-to-end management of Meta advertising campaigns,

from initial audience segmentation to budget allocation.

○ Creative Asset Production: Oversee the creation of high-performing ad graphics and

copy, utilizing data-driven insights to improve Click-Through Rates (CTR) and Cost Per

Acquisition (CPA).

○ Reporting: Provide monthly performance audits to the Marketing Director, offering

actionable insights for campaign scaling.

Operational Systems & Leadership

○ Direct Supervision: Responsible for the mentorship, training, and daily workflow

management of a Marketing Coordinator or Intern (as the team scales).

○ Asset Architecture: Maintain and optimize the organization of digital asset

management systems (Canva, Box, etc.) to ensure departmental efficiency.

Social Media Management:

○ IAS Academy Management: Act as the lead strategist for the IAS Academy’s social

presence, defining the voice, visual identity, and engagement strategy to drive

enrollment.

○ Corporate Content Oversight: Direct the execution of Instagram Stories and real-time

content for the primary med spa account, ensuring brand consistency.

○ Community Growth: Analyze engagement metrics to pivot c ate with target audiences.