North America SodaStream Consumer Insights Analyst

Overview SodaStream is seeking a Consumer Insights & Customer Lifetime Value (CLTV) Analyst to join the North America Marketing team. This role combines consumer insights, analytics, business intelligence, and growth strategy support to help accelerate penetration, retention, consumer lifetime value, and profitable growth. The position will serve as a key analytical partner to Marketing, E-commerce, Finance, and Commercial teams by translating consumer, shopper, and business data into actionable recommendations. The ideal candidate brings strong analytical capabilities, consumer research experience, intellectual curiosity, and a passion for connecting data to business decisions. This role is responsible for generating insights, managing research projects, developing CLTV analyses, identifying growth opportunities, and supporting consumer-centric decision making across North America. Responsibilities Lead and execute consumer, shopper, category, and market research projects addressing business questions related to consumer behavior, consumption occasions, innovation, positioning, communications, pricing, and purchase behavior .Develop integrated analyses combining consumer research, business performance, household panel data, CRM data, retailer data, media performance, and first-party consumer data. Support the development and ongoing enhancement of Consumer Lifetime Value (CLTV) capabilities across North America. Build analytical models, dashboards, and reporting tools to track acquisition, retention, attach rates, repeat purchase behavior, and consumer value creation. Identify key drivers of brand growth and translate findings into actionable recommendations that support penetration growth, retention, household value, profitability, and market share gains. Conduct deep dives into consumer cohorts, loyalty, CRM performance, and lifecycle behavior to uncover growth opportunities. Support Annual Operating Plan (AOP), long-range strategy, innovation pipelines, and commercial planning through consumer and business insights. Partner with marketing teams to develop insight-driven creative briefs and evaluate advertising, communications, and campaign effectiveness. Support ADA, communication testing, innovation testing, demand generation measurement, and other learning initiatives. Monitor consumer, category, competitive, and cultural trends and proactively identify emerging opportunities and risks. Translate complex quantitative and qualitative information into concise business stories for senior stakeholders. Act as a voice of the consumer within North America by bringing consumer evidence into key business decisions. Collaborate closely with global insights, analytics, category, media, and marketing teams to leverage best practices and learning. Compensation and Benefits: The expected compensation range for this position is between $80,700 - $135,100. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Bachelor’s degree in Marketing, Business, Economics, Statistics, Analytics, Psychology, Consumer Research, or related field. Advanced degree a plus. 3–6 years of experience in Consumer Insights, Analytics, Marketing Research, Business Intelligence, Category Insights, or related field. Strong quantitative and analytical capabilities. Experience with consumer research methodologies, including quantitative research; qualitative experience a plus. Experience working with large datasets and synthesizing multiple data sources. Advanced Excel skills required; experience with Power BI, Tableau, SQL, or similar analytical tools preferred. Ability to translate analysis into business recommendations and executive-ready stories. Strong communication, project management, and stakeholder management capabilities. Demonstrated curiosity, initiative, problem solving, and ownership mindset. Ability to thrive in a fast-paced, entrepreneurial, and matrixed environment. EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement