(On-site) Executive Director for Enrollment Marketing & Communications - Enrollment Management

%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EThe Department of Marketing and Communications within the Division of Enrollment Management at West Virginia University is currently accepting applications for an Executive Director for Enrollment Marketing and Communications.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cstrong%3EAbout the Opportunity%3C/strong%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EThe Executive Director of Enrollment Communications and Marketing is a visionary leader responsible for advancing the university’s brand and presence. Reporting to the Vice President for Enrollment Management, the Executive Director will oversee marketing communications for prospective audiences from the point of interest through onboarding and sustain communications for specified areas of the student lifecycle.%26nbsp;%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EThis role leads the development and execution of a comprehensive, data-driven communications and marketing strategy tailored to meet enrollment goals and university objectives.%26nbsp;%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EThe Executive Director presides over the deployment of messaging across all platforms and stages from prospect to enrollee, and coordinates process-related communications for currently enrolled students. As a key member of the Enrollment Management division, the candidate serves as a trusted advisor on market trends, competitive positioning, and strategic planning.%26nbsp;%3C/span%3E%3C/p%3E%3Cp style=%22-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:Arial;font-size:13.02px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:0px 0px 12px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EWe strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:%3C/span%3E%3C/p%3E%3Cul style=%22-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:%26quot;Open Sans%26quot;, %26quot;Segoe UI%26quot;, Frutiger, %26quot;Frutiger Linotype%26quot;, %26quot;Dejavu Sans%26quot;, %26quot;Helvetica Neue%26quot;, Arial, sans-serif;font-size:13.02px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:12px 0px;orphans:2;padding:revert;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;%22%3E%3Cli style=%22line-height:1.25;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E37.5-hour work week%26nbsp;%3C/span%3E%3C/li%3E%3Cli style=%22line-height:1.25;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E13 paid holidays (%3C/span%3E%3Ca style=%22color:rgb(4, 95, 171);line-height:inherit;text-decoration:none;%22 href=%22https://talentandculture.wvu.edu/benefits-and-compensation/holiday-schedule%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3Estaff holiday calendar%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E)%3C/span%3E%3C/li%3E%3Cli style=%22line-height:1.25;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E24 annual leave (vacation) days per year or more based on years of service (%3C/span%3E%3Ca style=%22color:rgb(4, 95, 171);line-height:inherit;text-decoration:none;%22 href=%22https://talentandculture.wvu.edu/benefits-and-compensation/time-off/ee-leave%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3Eemployee leave%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E)%3C/span%3E%3C/li%3E%3Cli style=%22line-height:1.25;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)%3C/span%3E%3C/li%3E%3Cli style=%22line-height:1.25;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EWVU offers a range of%26nbsp;%3C/span%3E%3Ca style=%22color:rgb(4, 95, 171);line-height:inherit;text-decoration:none;%22 href=%22https://talentandculture.wvu.edu/benefits-and-compensation/insurance-plans%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3Ehealth insurance and other benefits%3C/span%3E%3C/a%3E%3C/li%3E%3Cli style=%22line-height:1.25;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for%26nbsp;%3C/span%3E%3Ca style=%22color:rgb(4, 95, 171);line-height:inherit;text-decoration:none;%22 href=%22https://talentandculture.wvu.edu/benefits-and-compensation/retirement%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3Emore retirement benefits information%3C/span%3E%3C/a%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E? Check out retirement health insurance benefits, retirement income, and FAQ’s.%3C/span%3E%3C/li%3E%3Cli style=%22line-height:1.25;%22%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EWellness programs%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cstrong%3EWhat You%27ll Do%3C/strong%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cstrong%3EStrategic Leadership %26amp; Brand Alignment%3C/strong%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EDevelop and implement a comprehensive communication plan for prospective student audiences that is aligned with enrollment goals and the university’s mission.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EServe as the intermediary between Enrollment Management and Strategic Marketing and Communications divisions to ensure brand standards are consistently applied and effectively utilized across all communication channels.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EFulfill the role of subject matter expert for areas related to recruitment marketing, transactional messaging, and brand integration.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EConsistently share analytics, outcomes, and translate market research with Enrollment Management peers and executive leadership.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EEstablish segmentation and personalization for messaging to include prospective undergraduate, graduate, and online while supporting lifecycle messaging for continuing students.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EOptimize academic and student life messaging related to prospective student audiences and recruitment by working cross-functionally with the academic colleges and student life departments.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3ECounsel system campuses to ensure consistently across university messaging and brand when related to recruitment messaging.%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cstrong%3ERecruitment Marketing and Prospective Student Engagement%26nbsp;%3C/strong%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EEstablish a recruitment marketing plan that aligns with student search strategy and impacts lead generation and nurturing for segmented audiences such as freshman, transfer, international, online, graduate, and dual enrollment.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EDevelop and execute transactional messaging that supports students through the application funnel and enrollment steps.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EOversee the creative direction and execution of a multi-channel recruitment campaign that utilizes a variety of mediums to strengthen interest and increase enrollment.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EOptimize CRM and marketing automation platforms (e.g., Slate) to enhance communication flows and personalized student journeys.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EMonitor funnel performance and adjust campaign tactics to improve application volume, yield, and melt prevention.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EShape the development of enrollment storytelling and highlight brand, academic excellence, outcomes, and student experience.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EGain an understanding of prospective student search platforms and third-party agreements; deliver and approve content related to university profiles and external marketing campaigns to ensure brand alignment and strategy.%26nbsp;%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cstrong%3EContinuing Student Communications and Operational Messaging%26nbsp;%3C/strong%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EEstablish a communication strategy for process-related messaging in support of a one-stop model that encompasses financial aid, cost, billing, and payment information for new and continuing students.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EEnsure communication streams for continuing students meet timeline and content standards to safeguard clear and concise information.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EDevelop retention marketing strategies while cross-functioning with academic and business units, with key partnerships from the Office of the Provost and Office of the University Registrar.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3ESupport onboarding and transition communications that foster engagement and persistence.%26nbsp;%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cstrong%3EData-Driven Strategy %26amp; Performance Management%3C/strong%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EEstablish key performance indicators (KPIs) for enrollment communications campaigns and preview analytics regularly for peers and executive leadership.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EUtilize market research, audience insights, and A/B testing to continuously refine messaging and improve return on marketing investment.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EAlign communication strategies with CRM capabilities, predictive modeling efforts, and enrollment forecasting processes.%26nbsp;%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EUtilize Institutional Reporting and external data analytics via vendor agreements to support analytics, strategic changes, and maximize operational effectiveness.%3C/span%3E%3C/li%3E%3C/ul%3E%3Cp%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3E%3Cstrong%3ETeam Leadership %26amp; Cross-Campus Collaboration%3C/strong%3E%3C/span%3E%3C/p%3E%3Cul%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EProvide strategic leadership, supervision, and professional development for directors and staff across recruitment marketing and student lifecycle communications teams%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EFoster a collaborative, innovative, and student-centered team culture%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3EServe as a key partner to academic colleges, student success units, and administrative offices to coordinate enrollment initiatives%3C/span%3E%3C/li%3E%3Cli%3E%3Cspan style=%22font-family:Arial, Helvetica, sans-serif;font-size:14px;%22%3ELead cross-functional projects that require coordination across communications, admissions, financial aid, and technology teams%3C/span%3E%3C/li%3E%3C/ul%3E

• Bachelor's degree in Marketing, Communications, Higher Education Administration, or a related field.
• A minimum of eight (8) years of progressive leadership experience in enrollment marketing, communications, or strategic enrollment management.
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, & Abilities

• Demonstrated success leading integrated marketing campaigns that support enrollment growth and student success outcomes. 
• Experience managing professional staff, coaching and mentoring new staff, managing complex organizational changes, and investing in professional development. 
• Expertise in CRM platforms, marketing automation, and digital analytics; preference given to those with Slate experience. 
• Exceptional communication and presentation skills. 

Preferred Qualifications

• Master's degree.
• Experience leading communications strategy for centralized student services or one-stop models. 
• Familiarity with predictive enrollment analytics and lifecycle communication strategy. 
• Experience supporting brand alignment initiatives in institutions with prominent athletics or national visibility

*!

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.