Strategic Community & Growth Marketing Manager (Part-Time)

• Build and nurture relationships with local schools, daycares, businesses, and community organizations
  
  
• Lead grassroots marketing and community outreach initiatives
  
  
• Coordinate local events, pop-ups, story times, and partnership opportunities
  
  
• Help families discover and connect with Tutu School through thoughtful and authentic engagement
  
  
• Capture photo and video content within our studios that reflects the warmth and joy of our classrooms
  
  
• Plan and manage social media and email marketing calendars across our studio locations
  
  
• Localize and execute franchise marketing initiatives in ways that feel personal and community-driven
  
  
• Collaborate with studio leadership on enrollment, retention, and parent engagement initiatives
  
  
• Support referral campaigns, community-building efforts, and family experience initiatives
  
  
• Track marketing and enrollment performance metrics to help guide future growth strategies
  
  

• Warm, outgoing, and relationship-oriented
  
  
• Passionate about supporting children and families
  
  
• Highly organized and proactive
  
  
• Comfortable taking initiative and owning projects independently
  
  
• Excited to be physically present in the community and within our studios
  
  
• Creative, collaborative, and detail-oriented
  
  
• Someone who genuinely believes in creating meaningful community connections rather than simply “posting content”
  
  

• Community engagement or grassroots marketing
  
  
• Social media content creation and planning
  
  
• Event coordination or partnership management
  
  
• Boutique fitness, dance, education, hospitality, or children’s enrichment industries
  
  
• Canva, Instagram/Facebook/TikTok, SOCi, and email marketing platforms
  
  
• Photography and/or short-form video content creation is a plus
  
  

• Part-time: approximately 15–20 hours per week
  
  
• Strong in-person presence required across our studio locations and surrounding communities
  
  
• Weekly responsibilities will include studio visits, local outreach, content capture, meetings, and occasional evening/weekend community events
  
  
• Flexible scheduling available, but this is not a fully remote role
  
  
• Some planning and administrative work may be completed remotely, but expectation is in-person
  
  
• Hourly compensation based on experience, with opportunity for performance-based incentives and long-term growth within the organization

• Resume
  
  
• Cover letter sharing why this role and mission resonate with you
  
  
• Examples of social media accounts you have managed or contributed to
  
  
• Portfolio or examples of content you have created (social posts, reels, photography, videos, email campaigns, event marketing, etc.)
  
  
• Examples of community partnerships, events, or marketing initiatives you have helped lead or execute
  
  
• Links to any relevant personal or professional social media accounts (optional)
• After interview consideration, we will request a project -based trial period before role is formalized. 
  
  

• Why you are passionate about working with children and families
  
  
• What excites you about community-driven marketing
  
  
• How you would help grow awareness and connection for a business like Tutu School
  
  
• An example of a creative grassroots marketing or partnership idea you would bring to this role

Tutu School is a collection of quaint boutique ballet schools that provides a creative dance education experience for children from 6 months to 8 years old. It is a place where students are urged to fully exercise their imaginations as well as their bodies, and where we not only focus on teaching children age-appropriate motor skills and the fundamental principles of ballet, but also expose them to the world of classical music and the enchanting stories of famous ballets.

join the tutu team

Your local Tutu School may have openings for magic makers like you! They require teachers with a strong background in dance, great communication skills, and a commitment to Tutu School’s carefully crafted curriculum. But, most of all, they want instructors that are invested in nurturing the big dreams of little dancers.

All Tutu School® locations are independently owned and operated by third-party franchisees. Franchisees, not Tutu School Franchises, LLC., are responsible for all hiring and personnel matters at their individual locations.