Performance Marketing Analyst, Paid Social & Display

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$78,000.00 - $102,000.00

What’s the role?

We are looking for an analytical Performance Marketing Analyst to join Etsy’s Demand Generation team! In this entry-level role, you'll support the execution and optimization of low-funnel paid social and display campaigns, ensuring we show the right inventory to the right shoppers at the right time. You’ll learn how to navigate product feeds, paid media platforms, and performance data to support campaign builds, QA, reporting, and ongoing optimization.

This is a full-time position reporting to the Performance Media Manager, Paid Social & Display on the Performance Marketing team. In addition to salary, you will be eligible for an equity package, an annual performance bonus, and Etsy’s competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Within Brand Marketing, the Performance Marketing team focuses on measurable, low-funnel growth through channels like Meta, Pinterest, TikTok, and more. We fuel Etsy's growth via audience-centric storytelling and media placements. We collaborate closely with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale. As a team, we value data-driven decision making, experimentation, operational excellence, and cross-functional partnership.

What does the day-to-day look like?

In this role, you'll support the day-to-day management of the paid social and display platforms that power Etsy's low-funnel advertising. You will partner with senior channel owners to learn the ropes of large-scale campaign management, marketing technology, and attribution frameworks while ensuring our daily operations run at peak efficiency.

In this role you will:

• Support campaign builds and QA

  • Assist with building, launching, and QA-ing campaigns across paid social and/or display platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks).

  • Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch.

• Help maintain and optimize product feeds

  • Support day-to-day management of large-scale product feeds and associated catalog sales campaigns.

  • Flag feed or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes.

• Monitor pacing and performance

  • Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics.

  • Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them.

• Contribute to optimizations

  • Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets.

  • Assist in creating and updating audience structures, exclusions, and blocklists.

• Support testing and experimentation

  • Help set up and track creative and audience tests.

  • Maintain test logs and help compile simple summaries of results for the broader team.

• Assist with reporting and communication

  • Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts.

  • Help compile slides or notes for internal updates, post-mortems, and leadership-facing report-outs.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Experience & skills

  • 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome.

  • Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Google Display Network, or similar), whether from coursework, certifications, or hands-on experience.

  • Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.

  • Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV).

  • A curious, problem-solving attitude!

Additional Information
 

What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
 
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.