Principal, Women’s Basketball Sports Marketing Field Rep

Nike exists to innovate for athletes. Nike Sports Marketing professionals provide the vital linkage between the company and Nike-sponsored athletes, clubs and federations worldwide. Sports marketing employee’s partner with premier athletes to collect insights about existing and future products gather inspirational stories about sport and nurture long-term relationships with the athletes and the company. The team develops and executes sports marketing strategies, obtains endorsements and licensing agreements and serves as Nike ambassadors to the sports community worldwide. Their relationships build the foundation of Nike’s product creation: Nike creates exceptional products because its employees listen to exceptional athletes.

WHO WE ARE LOOKING FOR

As part of our North America Women’s Basketball Sports Marketing team, the Women’s Basketball Sports Marketing Field Rep will execute on the strategic vision for Global Women’s Basketball, elevating athlete service, athlete integration, and development of our Women’s Basketball Portfolio. You’ll leverage athlete and industry insights and partner with the brand and business to develop marketing plans, while ensuring product, service, marketing, and contractual fulfillments are met for all athletes and partners. 

You will also make recommendations and decisions to shape the future of our Women’s basketball sports marketing portfolio, aligned to the vision and strategy of the Women’s Basketball Sports Marketing team, across professional and NIL. The ideal candidate will be an inclusive, collaborative, strategically minded, highly effective teammate and be able to operate and drive clarity in a dynamic environment through critical thinking and problem-solving.

WHAT YOU WILL WORK ON

• Cultivate and maintain significant relationships and networks with athletes, agents, teams, and other industry strategic partners within the Women’s Basketball community, as well as Nike Sports Marketing, Brand, and Business teams.
• Help drive the Women’s Basketball Sports Marketing strategy, including day-to-day relationship management, talent identification to inform invest/divest decisions for Nike’s athlete portfolio, and the successful negotiation of endorsement contracts.
• Partner with cross-functional internal partners to ensure our Women’s Basketball partnerships align to strategic product, business, and marketplace priorities, and Nike garners maximum value from our athlete partnerships.
• Maintain updated athlete information and manage periodic updates to systems.
• Execute the budget with accountability around accurate forecasting and communication.
• Lead with collaboration, a growth mindset, and remain passionate about key priorities.

WHO YOU WILL WORK WITH

You will report to the Senior Director of Global Women’s Basketball Sports Marketing, partner closely with Basketball Sports Marketing teammates and work alongside the broader Sports Marketing organization. Additionally, you will work with Basketball Brand, Product Innovation, Marketplace, and Product Merchandising teams to ensure Sports Marketing efforts are in service of brand and business objectives. Externally you will work with athletes, agents, and team personnel among others.

WHAT YOU BRING

• Bachelor’s degree or combination of relevant education, experience, and training 
• 7+ plus years proven experience in Sports Marketing, Brand Marketing, or closely related field
• Proven ability to develop meaningful relationships that drive and achieve business objectives in conventional and innovative ways
• True passion, understanding, and interest in Women’s Basketball
• Knowledge of the Women’s Basketball landscape across Grassroots Girls Basketball, NCAA, and WNBA
• Portfolio management, critical thinking, and negotiation skills
• Ability to exercise independent judgement and decision making and communicate in a compelling manner to internal/external partners
• Enterprise thinking, end-to-end business knowledge, and organizational and operational excellence
• Ability to travel 30-40% of the time

Preferred:

• Familiarity with the brand marketing and sports marketing functions at NIKE  
• Established network of athlete, agent, coach, and industry contacts
• Proficiency in MS Office, Keynote, and Nike systems

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.