Regional VP of Personal Training

Regional VP of PT

 

Full Time, Salary

Job Family: HQ Support

Location: Based in Region 3 - Oklahoma, Missouri, Minnesota

Reports to: COO

 

Why Join Crunch Fitness – Undefeated Tribe?

  We’re not just opening gyms, we’re building communities. Undefeated Tribe is the fastest-growing Crunch Fitness franchise group in the nation, proudly expanding across Texas, Oklahoma, New Mexico, Missouri, and Minnesota. Twice named Franchise of the Year (2021 & 2024), we’re on a mission to transform lives through fitness, wellness, and connection. With 100+ clubs planned by 2028, there’s never been a better time to grow your career with us!

  Here’s why you’ll love being part of the Tribe:

Bold, High-Energy Culture
At Crunch Fitness, Undefeated Tribe, you’re not just an employee, you’re part of a team that thrives on hustle, creativity, and collaboration. We celebrate individuality and want voices like yours at the table.

Unbeatable Perks
Competitive pay, career advancement opportunities, and yes, a free Crunch Fitness membership. You’ll work in an environment built around health, strength, and community.

Unlimited Growth
With our rapid expansion, opportunities are everywhere. We invest in our people, promote from within, and give you the tools to level up your career faster than ever.

Join the Tribe. Find Your People. Build Your Future.

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Position Overview 

We are looking for a Regional Vice President of Personal Training (RVPPT) who will champion a high-performance, high-care culture that moves with speed and urgency to deliver outstanding member experience, service, and results in Region 3 - Missouri, Oklahoma and Minnesota. This leader builds high-energy, high-accountability clubs where driven teams deliver “no judgments” results for every member. They are obsessed with talent—relentlessly staffing market-level roles with fitness professionals who provide exceptional service and help members crush their goals.

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What You’ll Do:

• Partner with the RVP of Ops to build and maintain and support a territory of gyms. 
• Lead, coach, and support Market PT Managers, Market Partners, Managing Partners, and PT. Managers through regular meetings focused on performance, motivation, and goal achievement.
• Consult on and assist with recruiting, hiring, training, and performance management of Personal Training Managers and PT teams. 
• Ensure club-level PT staffing is aligned to service standards and business needs.
• Work with market and club leaders to drive new client acquisition and existing client retention for personal training.
• Coach club leaders on how to effectively engage, prescribe, acquire, and retain PT clients.
• Conduct weekly club visits, complete audits, and share results with all stakeholders.
• Communicate cross-functionally with multiple departments, including Operations, Maintenance, and Finance

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What Success Looks Like:

• Clubs consistently deliver a “WOW” personal training experience, reflected in strong member satisfaction, retention, and PT revenue growth across the region.
• PT teams are fully staffed with qualified, certified trainers and managers, with low turnover and strong bench strength.
• Clear KPIs for PT (sessions, conversion, retention, revenue, CrunchONE Kickoff performance) are consistently met or exceeded.
• Communication between field leadership, PT teams, and Executive Leadership is streamlined, transparent, and actionable.
• Club audits show high standards of execution: pristine club conditions, accurate documentation, and strong compliance with PT processes and protocols.
• Member inquiries and issues are resolved quickly, strengthening trust and loyalty.
• The region is recognized internally as a model for high-performance, high-care PT culture and operational excellence

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About You:

You lead from the front and set the tone for member engagement, modeling the behaviors you expect from PT teams and club leaders. You are execution-focused, take prompt and assertive action, and hold high standards for performance, cleanliness, and service. You understand labor control, optimal staffing, and overtime management, and you’re comfortable using data to guide decisions. You are a persuasive, candid communicator who encourages open dialogue, demonstrates integrity and sound judgment, and builds trust across all levels. You create a learning environment, invest in your own development, and drive yourself and others to achieve extraordinary results—balancing confidence and humility with kindness, humor, and fun.

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Responsibilities:

• Partner with RVP of Ops to develop an effective communication strategy and feedback loop.
• Serve as a strategic thought partner to the COO for designing the PT department, including product assortment, pricing, compensation planning, budgeting, tools and technology. 
• Conduct meetings with and collaborates with Market PT Managers, Market Partners, Managing Partners and PTMs to review performance, motivate and guide to achieving individual and company goals
• Drive ongoing development for all levels of the PT organization. Leadership development, managing PT certification compliance, and sales acumen in partnership with L&D.
• Consult and assist in recruiting, hiring, training, and performance management of a team of qualified Personal Training Managers
• Work with market and club leaders to achieve both new client acquisition and existing client retention targets for the club.
• Coach and guide Club Leaders on how to engage, prescribe, acquire, and retain clients.
• Manage the CrunchOne Kickoff process through demonstrating, coaching, and guiding PT Team members on how to engage with members with the goal of converting the members to personal training services.
• Ensure accurate administration of PT services including, but not limited to, usage of dotFIT program and supplements, goal tracking, measurement tracking, program design and tracking, and progress reports
• Maintain accurate reports and data for clarity into performance of the business
• Manage, align, direct resources informed by department KPIs & organizational priorities
• Provide excellent customer service by responding to all member inquiries within 24 hours
• Report to Executive Leadership on key results and action plans
• Maintain accurate time clock and personal training session utilization records for proper labor controls and integrity.
• Ensure Club level PT staffing maintains appropriate levels to service our customers and business needs.
• Maintain accurate and up-to-date certification/CPR records of all personal training staff.
• Responsible for conducting weekly club visits, completing club audits and reporting results to all stakeholders.
• Responsible for supporting company initiatives and continuing education courses as assigned.

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Required Qualifications:

• 3–5 years of Personal Training executive level management experience.
• Prior experience leading a multi-unit business.
• Demonstrated success in a fast-paced, high-growth environment.
• Current certification in at least one of the following (or similar nationally accredited certifications):
• ACSM Certified Personal Trainer
• ACE Personal Trainer Certification
• The Cooper Institute Personal Trainer Certification
• IFPA Personal Fitness Trainer Certification
• NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist
• NESTA Personal Fitness Trainer Certification
• NFPT Personal Trainer Certification
• NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist
• ISSA (NCCA-accredited) Certified Personal Trainer or Certified Strength and Conditioning Specialist
• CPR/AED certified or ability to obtain within 30 days of hire.
• High School Diploma or GED.
• Ability to lift or move up to 50 lbs and perform physical tasks such as lifting weights, squatting, bending, reaching, spotting, and prolonged standing/walking.

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Preferred Qualifications:

• Bachelor’s Degree in Exercise Science, Kinesiology, Business, or related field.
• Additional advanced certifications in personal training, strength and conditioning, or corrective exercise.
• Experience working within a national fitness brand or similar multi-location concept.

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Travel: Up to 80%

Regular travel within the assigned region for weekly club visits, audits, training, and leadership meetings

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Benefits 

• Salaried Flexible PTO
• Paid Holidays
• Subsidized health insurance coverage (health, dental, vision) for full time positions
• Employer Paid Basic Life and AD&D
• HSA
• Voluntary Supplemental Life Insurance for employee, child, and spouse
• Free gym membership 

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EQUAL OPPORTUNITY EMPLOYER  

UDT is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable. UDT provides equal employment opportunities to all employees and employment applicants and prohibits discrimination and harassment of any type without regard to race, color,  religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement,  promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Please note that Crunch Fitness - Undefeated Tribe does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship.

Join us in making Crunch Fitness the talk of the town! Apply now and be a driving force in transforming lives through fitness.