Senior Analyst - Marriott Acquisition Marketing
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Apply to Senior Analyst - Marriott Acquisition Marketing at American ExpressJob details
- Location
- New York, New York
- Work type
- Hybrid
- Compensation
- $65,500 - $102,500/yr
- Posted
- today
- Apply on
- egug.fa.us2.oraclecloud.com
About this role
American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. The Small Business Marketing (SBM) team is responsible for driving growth across the Small Business portfolio by acquiring new customers and deepening relationships with existing ones across our Card, Business Line of Credit, and Banking products. The organization is comprised of the Prospect, Customer Growth, Customer Activation, Customer Engagement, and Co-brand Marketing teams, working together to deliver innovative marketing strategies and exceptional customer experiences.
The Sr. Analyst, Marriott Co-Brand Acquisition Marketing will report to the Sr. Manager, Marriott Co-Brand Marketing, to implement digital marketing strategies to drive revenue and acquisition growth for the Marriott Small Business Co-Brand Card
Responsibilities
- Develop and implement marketing strategies to acquire new accounts through Marriott channels, aligned with partner, product and channel priorities
- Monitor, report and analyze channel performance. Own weekly channel reporting, campaign analyses, and a monthly portfolio performance overview, sharing ongoing insights with partner & other internal stakeholders
- Support innovation and new digital capabilities to increase Small Business share of voice across Marriott channels
- Collaborate closely with internal partners on targeting to identify and address opportunities to support and grow Small Business portfolio
- Work in lockstep with Consumer counterparts to ensure Small Business has a representative in all conversations & initiatives
- Ideate digital test & learn curriculum, create implementation strategy, organize and track results
- Partner with Marketing Operations Analysts and other internal stakeholders to execute marketing campaigns
- Foster strong relationships with our partners and internal teams including Marketing, Product, Consumer, Legal, Compliance, Tech, Analytics, and Marketing Operations
- Be the main liaison between Amex prop teams & Marriott
Qualifications
- Previous experience in marketing, digital, product, or function with transferable skillset
- Excellent project management skills with the ability to manage multiple projects at once, operate autonomously, and prioritize effectively
- Highly collaborative and comfortable in a cross-functional environment with many stakeholders and able to influence internal and external partners
- Knowledge of marketing execution processes at American Express
- Strong analytical skill with ability to navigate different reporting systems to pull data, interpret data, and translate into cohesive insights
- Excellent verbal and written communication skills
- Strong Microsoft Excel and PowerPoint skills
Preferred Qualifications:
- Experience working with external partners or in a partnerships role
- Understanding of acquisition channels and interest in UX and targeting capabilities
- B2B experience
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About Company
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Company
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.