Senior Manager, Marketing (Email and SMS)

%3Cp%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3EGENERAL PURPOSE:%26nbsp;%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EThe Senior Manager of Email %26amp; SMS Marketing will lead the strategy, execution, and optimization of Ross’s owned-channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross-functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:14px;%22%3EThe base salary range for this role is %24125,800 – %24206,650. The base salary range is dependent on factors including, but not limited to, experience, skills, qualifications, relevant education, certifications, seniority, and location. The range listed is just one component of the total compensation package for employees. Other rewards vary by position and location.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3EESSENTIAL FUNCTIONS:%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle %26nbsp;%26nbsp;%26nbsp;%26nbsp;stages%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Lead A/B/multivariate testing to improve open rates, click-through rates, conversion, and retention%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Manage vendor relationships (ESP, SMS platforms, third party data partners) and ensure platform capabilities are fully %26nbsp;%26nbsp;%26nbsp;%26nbsp;leveraged%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Analyze campaign performance and deliver actionable insights and opportunities to senior leadership%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Support channel expansion opportunities (app, push notification, etc.) and constantly improving UX (preference center, %26nbsp;%26nbsp;%26nbsp;%26nbsp;contact strategy, AI integration, etc.)%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3ECOMPETENCIES:%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3EPeople%3C/strong%3E%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Building Effective Teams (for managers of People and/or Projects)%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Developing Talent (for managers of People)%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Collaboration %26nbsp;%26nbsp;%26nbsp;%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3ESelf%26nbsp;%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Leading by Example%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Communicates Effectively%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Ensures Accountability and Execution%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Manages Conflict %26nbsp;%26nbsp;%26nbsp;%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3EBusiness%3C/strong%3E%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Business Acumen%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Plans, Aligns and Prioritizes%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Organizational Agility%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EWith particular emphasis on the following specific position-related competencies:%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Marketing Strategy%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E• %26nbsp; %26nbsp;Technical Expertise%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Data-Driven Decision Making %26nbsp;%26nbsp;%26nbsp;%26nbsp;%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3EQUALIFICATIONS AND SPECIAL SKILLS REQUIRED:%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EREQUIRED SKILLS:%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;7+ years of experience in email and SMS marketing, preferably in retail or consumer brands%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Bachelor’s degree in Marketing, Business, or related field; MBA a plus%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Proven success in developing and scaling lifecycle marketing programs%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs)%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Experience with segmentation, personalization, and dynamic content strategies%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Analytical mindset with proficiency in campaign reporting and performance metrics%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Excellent project management, seasonal planning, and cross-functional collaboration skills%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Extensive knowledge of compliance regulations and deliverability best practices%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3EPREFERRED SKILLS:%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.)%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E•%26nbsp;%26nbsp;%26nbsp;%26nbsp;Ability to translate complex data into clear, actionable strategies%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3EPHYSICAL REQUIREMENTS/ADA:%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EJob requires ability to work in an office environment, primarily on a computer.%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3ERequires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc.%26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EConsistent timeliness and regular attendance. %26nbsp;%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EVision requirements: Ability to see information in print and/or electronically.%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EThis role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in-office and remote work. %26nbsp;%3C/span%3E%3Cspan style=%22color:white;font-family:%26quot;Aptos%26quot;,sans-serif;font-size:14px;%22%3E%3Cspan style=%22line-height:115%;mso-ansi-language:EN-US;mso-ascii-theme-font:minor-latin;mso-bidi-font-family:%26quot;Times New Roman%26quot;;mso-bidi-language:AR-SA;mso-bidi-theme-font:minor-bidi;mso-fareast-font-family:Aptos;mso-fareast-language:EN-US;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;%22%3E#LI-hybrid%26nbsp;%3C/span%3E%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3ESUPERVISORY RESPONSIBILITIES:%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EApproximately 2 direct reports who will support Email and SMS Marketing%3C/span%3E%3C/p%3E%3Cp%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3E%3Cstrong%3E%3Cu%3EDISCLAIMER:%3C/u%3E%3C/strong%3E%3C/span%3E%3Cbr%3E%3Cspan style=%22font-size:14px;%22%3EThis job description is a summary of the primary duties and responsibilities of the job and position. %26nbsp;It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. %26nbsp;Contents are subject to change at management’s discretion.%3C/span%3E%3C/p%3E%3Cp%3E%3Cspan style=%22font-size:14px;%22%3ERoss is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities and experience. We believe that it is an essential part of the Company’s overall commitment to attract, hire and develop a strong, talented and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.%3C/span%3E%3Cbr%3E%26nbsp;%3C/p%3E

Job Details
Primary Location: California-Alameda-Dublin-Corporate Office
Work Locations: Corporate Office, 5130 Hacienda Dr, Dublin, 94568
Schedule: Regular
Job Type: Full-time
Job Posting: Jul 31, 2026