Senior Strategist, Digital

This particular role will lean heavily into social media strategy, data and reporting, cultural trends, influencer marketing and real-time fan/enthusiast engagement. The person in this position is also expected to have a strong understanding of how owned social and influencer tactics can seamlessly integrate with earned media efforts. In a fast-paced environment, a “standard day” can look very different based on the week, month or season, but typically, these are the core responsibilities: 

• Ideate and execute organic social programs that complement the creative framework for a variety of programs, especially on Instagram, Facebook, TikTok, Pinterest, and YouTube. This includes developing and maintaining ongoing content calendars, posting to channels, and collaborating with inter-agency partners to produce social assets and copy.

• Keep a pulse on and engage with brand fans and enthusiasts who show passion and loyalty for our clients’ products and services by developing and executing consumer- and industry expert-centric programs – big and small.

• Manage large-scale paid influencer programs and oversee its tactical development, strategic execution, and post-program performance analysis. This includes preparing and presenting influencer strategies, lists, and briefs to internal teams and clients.

• Develop seeded influencer programs including the ideation of unique and interesting ways to ensure influencers create content that fits our owned social strategy.

• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time.

• Support both on-site and virtual events for clients, which may require occasional travel during evenings and weekends.

• Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams

• Effectively develop regular campaign reports and present data-based results, pulling strong, action-oriented insights to inform further work.

• Engage in regular client and agency partner discussions. You will have an active speaking role on the team, internally, and with clients.

• Prepare and present plans to clients, agency partners, and internal stakeholders. This includes effectively presenting data-based results, cultural trends / insights, and leveraging successes to build further work.

• Stay current on digital and cultural trends, develop internal and external POVs and how they apply to our business and work, and actively liaise with MSL’s Digital Innovation Center of Excellence.

• Proactively brainstorm against new requests and challenges. Whether it’s for a small client idea or a new business opportunity, we challenge everyone to come to the table with new ways of thinking.

• Turn insights into big ideas that drive brand loyalty and talkability

• Serve as a mentor for junior team members and day-to-day supervisor of work with a blend of strong time management, leadership, team building, and client relation skills.

• Excellent verbal, presentation, and written communications skills.

• Challenge the process and make it better. 

• Embody agency values of Leading, Learning & Loving.

• Understand and implement AI tools in day-to-day workflows to enhance owned social and influencer strategies, content development, and operational processes.