Social Media Advertising Specialist

Do you want to work for a company where your co-workers are co-owners? At Smartpress, we are 100% employee-owned! We take pride in delivering exceptional products and services to our clients while creating a collaborative environment where employees are empowered to succeed.

The Social Media Advertising Specialist is responsible for the end-to-end management of social media advertising campaigns, with a primary focus on driving high-quality leads through Meta platforms (Facebook and Instagram) as well as LinkedIn. In this role, you will purchase advertising directly on behalf of our clients, monitor campaign success, and ensure client satisfaction and retention. This position requires both technical expertise in advertising platforms and the ability to translate complex marketing data into clear, actionable insights that drive results.

Shift available: Monday through Friday 8:00 am – 5:00 pm, with 2 days in the office at our Chanhassen, MN headquarters. 

A variety of these traits will help land you this job:

• Experience managing professional social media advertising campaigns.
• Strong working knowledge of Meta Ads Manager, including Ad Set organization, Lookalike Audience creation, and Special Ad Category compliance.
• Experience using LinkedIn Campaign Manager and navigating Business Portfolios.
• Familiarity with CRM integrations and lead capture tools, including Instant Forms and file exports.
• A strong understanding of social media marketing principles and lead generation strategies.
• The ability to analyze campaign performance and determine when to adjust creative assets versus targeting parameters.
• Exceptional written and verbal communication skills, with the ability to explain technical marketing concepts in a clear and approachable way.
• Strong multitasking skills and the ability to manage multiple campaigns and business pages simultaneously in a fast-paced environment.
• A customer-focused mindset with a passion for helping clients succeed and building long-term relationships.

On top of that you must have:

• High school diploma or GED required; Bachelor’s degree in Marketing or related field preferred.
• Experience managing social media ad campaigns in a professional setting.
• Strong analytical skills with the ability to diagnose underperforming ads and make strategic adjustments.
• Excellent communication skills with the ability to translate marketing data and analytics into clear recommendations.
• A strong focus on customer service, client success, and retention.

In this position, you will:

• Develop, launch, and manage comprehensive social media lead generation campaigns across Meta and LinkedIn platforms.
• Monitor campaign performance and continuously optimize results by adjusting creative assets, targeting, and campaign structure.
• Manage the flow of lead data, ensuring information from Instant Forms is accurately captured and delivered through downloads or CRM integrations.
• Oversee multiple business pages and Business Portfolios in a high-volume campaign environment.
• Utilize internal systems to manage campaign orders and track advertising activity.
• Collaborate with internal teams to ensure campaigns align with client goals and deliver measurable results.
• Perform other duties as assigned by management.

To get hired at The Bernard Group, you MUST be:

• able to effectively communicate, both verbally and in writing.  Strong interpersonal skills including, demonstrated listening skills and the ability to present ideas and thoughts concisely and effectively both internally and outside the organization
• willing to admit when you make a mistake (it happens to the best of us)
• fiercely loyal to both our customers and team
• trustworthy, reliable, and easy to get along with
• enthusiastic and eager to take on new challenges
• adaptable and willing to wear whatever hat gets the job done

TBG Overview:

• We're a 900-person visual merchandising company
• We are 100% employee-owned
• We offer a generous paid time off benefit that increases with tenure
• This is a full-time position in Chanhassen, MN 55317

Compensation Range: $49,000 - 58,000 annually

*Range reflects our good-faith assessment of our hiring range for this role based on market conditions, experience level, and internal equity considerations.

Benefits Overview:

The Bernard Group offers a competitive variety of benefits designed just for you:

• Healthcare, dental, life insurance, disability
• Paid parental leave
• Retirement Savings programs:
  • Employee Stock Ownership Plan-100% Employee-Owned
  • 401k with a company match
• Career Development Opportunities
• Flexible Work Hours
• Tuition Reimbursement
• Employee Referral Program
• Safe & Clean Manufacturing Environment

What, still want more? We have it.

• A culture of freedom, trust and a passion for excellence!
• Collaboration and teamwork
• Talented, empowered and engaged co-workers by your side
• We have fun!

The Art of Teams at TBG:
We believe teams of top talent with clear objectives will consistently outperform centralized control. We put a great amount of energy into building skilled and diverse teams to handle our most challenging pursuits. It’s the difference between average and being a world class service provider. 

If you have the talent to do this job, a passion for excellence and are interested in joining the TBG team, please complete the form on this page.

Thanks!
The Bernard Group, Inc.