Automotive Social Media Ambassador

Berglund Chevrolet | Buick | Polaris | Commercial Center | Body Shop

is looking for a Social Media Ambassador who can help us win in the market every day.

This is not a passive posting role. We are looking for someone who already knows social media, posting, videos and knows how to create attention, build momentum, and keep our dealership in front of thousands of consumers across the greater Roanoke area. The right person will create original content, shoot video, promote inventory, highlight our people and culture, and drive engagement that supports real business results.

 

IF YOU HAVE EXPERIENCE and understand how to make a dealership visible, relevant, and talked about in the local market, this is an opportunity to make an immediate impact.

 

• FLEXIBLE SCHEDULE - NO NIGHTS, CLOSED SUNDAYS AND HOLIDAYS
• BASE SALARY PLUS COMMISSIONS AND BONUSES AVAILABLE
• COMPETITIVE BENEFITS PACKAGE
• PAID TIME OFF
• HAVE A LOT OF FUN WITH AN AWESOME TEAM !!!

 

Responsibilities

• Own and execute the dealership’s social media strategy across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.

 

• Create high-quality, high-energy content including videos, reels, photos, stories, promotional posts, inventory features, customer deliveries, service promotions, and event coverage.

 

• Keep Berglund Chevrolet | Buick | Polaris active, relevant, and visible in the local market every day.
• Work directly with dealership leadership to align content with current sales goals, service initiatives, promotions, and brand priorities.

 

• Capture the excitement of the dealership by highlighting inventory, staff, customers, community involvement, and day-to-day activity.

 

• Respond to comments, messages, and online engagement in a timely and professional manner.
• Monitor trends, identify opportunities, and keep the dealership current with what is working in social media and digital engagement.

 

• Track performance including reach, engagement, traffic, and lead activity, and use that data to improve results.

 

• Help turn online attention into showroom visits, service appointments, and stronger local brand awareness.

Qualifications

• Experience in social media management, content creation, digital marketing, branding, or related work preferred.
• Strong understanding of Facebook, Instagram, TikTok, YouTube, and evolving social media trends.
• Ability to shoot and edit compelling videos and create content that grabs attention.
• Strong communication skills and the ability to represent the dealership professionally both online and in person.
• Self-starter with energy, urgency, creativity, and accountability.
• Able to work in a fast-paced dealership environment and execute at a high level.
• Strong organizational skills and ability to manage multiple projects at once.
• Bi-lingual a plus.
• Valid driver’s license with good driving record.

What We Want

We want someone who can help us build market presence, create excitement around the store, and make Berglund Chevrolet | Buick | Polaris a dealership people see, follow, and remember. This role is about more than posting content — it is about building visibility, driving engagement, and helping the dealership grow.

 

About the Company

Berglund Automotive is a well-established and reputable automotive group with 10 locations, representing 20 different automotive brands throughout Southwest and Central Virginia. Dedicated to providing exceptional vehicles and service to our valued customers, we are looking for talented sales people to join our expanding dealership network to contribute to our continued success.

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.