Social Media Coordinator - 61165324

About the Department

Responsibilities of the Social Media Coordinator:

• Social Media Strategy
  • Develop and execute comprehensive social media strategies aligned with SCDVA's communication goals and objectives.
  • Evaluate and maintain all official SCDVA social media accounts (e.g. Facebook, X/Twitter, Instagram, LinkedIn, YouTube, Flickr) ensuring consistent branding and messaging.
  • Create, curate, and schedule engaging content, including text, images, videos, and infographics, tailored for each platform.
  • Montior social media trends, tools, and applications and recommend new strategies and platforms as appropriate. 
• Content Creation & Curation
  • Write compelling and accurate copy for social media posts, ensuring adherence to SCDVA's brand voice and style guide.
  • Collaborate with internal divisions to gather information and develop content that highlights Veteran programs, benefits, events, and success stories.
  • Utilize graphic design tools (e.g. Canva, Adobe Creative Suite) to create visually appealing social media assets.
  • Coordinate with Multimedia Manager and Multimedia Coordinator on video production and photography for social media use.
• Community Engagement & Monitoring
  • Actively monitor social media channels for comments, messages, and mentions, responding promptly and professionally.
  • Engage with followers to build a strong online community and foster positive interactions.
  • Identify and escalate sensitive inquiries or public relations issues to Public Information Director.
  • Track and generate reporting on social media performance metrics, providing insights and recommendations for improvement.
  • Analyze data to identify trends, evaluate the effectiveness of campaigns, and inform future content strategies.
• Collaboration & Other Duties as Assigned
  • Work closely with the Public Information Director and other SCDVA staff to ensure integrated communication efforts.
  • Provide social media support for special events, campaigns, and announcements. 
  • Stay informed on Veterans' affairs news, policies, and relevant state and federal initiatives for promotion.
  • Other duties as assigned. 

Position Duties

A high school diploma or equivalent.

Applicants indicating college credit or degree(s) on the application will be required to bring a copy of college transcript to the interview.  A copy of the transcript may also be uploaded as an attachment to the application, if required by the hiring department or if desired by the applicant.  Please note that some areas of the Agency may require an official, certified copy of the transcript prior to hiring or within a specific timeframe required by that area, after hiring.  Failure to produce an official, certified transcript may result in not being hired or termination.

Additional Requirements:

• Position may require employee to work evenings and weekends.
• Position requires on-call shifts and call back.
• Position requires routine driver duties.
• Position requires frequent stooping and/or bending.
• Position requires frequent lifting: 20lbs. 
• Position requires declaration of: Essential.
• Position may be required to report to work during emergency situations.

Minimum Qualifications

Bachelor's degree and/or training certifications are preferred. 

Other Qualifications

The SC Department of Veterans’ Affairs is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information.

Supplemental questions are considered part of your official application.  Any misrepresentation will result in your disqualification from employment.  Please complete the state application to include all current and previous work history and education.  A resume will not be accepted nor reviewed to determine if an applicant has met the qualifications for the position.

Benefits

Supplemental Questions

Required Question

Agency Information

EmployerState of South CarolinaAgency Department of Veterans' Affairs Address 1800 Saint Julian Place
Suite 305
Columbia, South Carolina, 29204 Phone803-734-0203
Website https://scdva.sc.gov/