Social Media Coordinator

About the Role

The Social Media Coordinator is responsible for executing day-to-day social media content for Chula Vista Resort and its supported sub-brands. This role focuses on consistent posting, engaging storytelling, and performance tracking across social platforms, with the goal of increasing brand awareness, engagement, and guest interest.

This is an entry-level, non-managerial role. While the coordinator manages content, they do not manage staff.

Content & Posting Expectations

• Instagram & Facebook: 4–6 feed posts per week and 3–5 stories per week
• TikTok / Reels: 2–3 short-form videos per week
• Content includes resort experiences, waterparks, dining, events, meetings, promotions, seasonal content, and behind-the-scenes storytelling
• Posting schedules may shift seasonally based on resort activity

Key Responsibilities

Content Creation & Execution

• Create written, photo, and video content aligned with brand voice and marketing goals
• Capture on-property content including events, attractions, dining, golf, and seasonal activities
• Edit content using tools such as Canva, CapCut, Adobe Suites, or similar platforms
• Write captions and hashtags optimized for engagement

Scheduling & Publishing

• Maintain and execute the social media content calendar for over 8 profiles across 5 channels
• Schedule and publish content using approved social media tools
• Ensure consistency across platforms while adapting content formats

Community Engagement

• Monitor comments, messages, and engagement daily
• Escalate guest service issues or feedback to appropriate teams
• Engage with followers in a timely, brand-appropriate manner

Performance Tracking & KPIs

• Track engagement rate, reach, impressions, and follower growth
• Monitor video views and completion rates
• Track clicks to website or booking pages
• Provide monthly performance summaries and insights
• Adjust content strategy based on performance trends

Planning & Collaboration

• Participate in content planning meetings
• Stay current on social media trends and platform updates
• Support marketing campaigns, promotions, and resort initiatives

Time & Effort Expectations (Approximate)

• Content creation & editing: ~40%
• Posting, scheduling, and caption writing: ~20%
• Community monitoring & engagement: ~15%
• Planning, trends, and reporting: ~15%
• On-property content capture: ~10%