Social Media Coordinator

OnsitePosted 2 weeks agoLinkedIn

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About this role

About the Role

The Social Media Coordinator is responsible for executing day-to-day social media content for Chula Vista Resort and its supported sub-brands. This role focuses on consistent posting, engaging storytelling, and performance tracking across social platforms, with the goal of increasing brand awareness, engagement, and guest interest.

This is an entry-level, non-managerial role. While the coordinator manages content, they do not manage staff.

Content & Posting Expectations

Instagram & Facebook: 4–6 feed posts per week and 3–5 stories per week
TikTok / Reels: 2–3 short-form videos per week
Content includes resort experiences, waterparks, dining, events, meetings, promotions, seasonal content, and behind-the-scenes storytelling
Posting schedules may shift seasonally based on resort activity

Key Responsibilities

Content Creation & Execution

Create written, photo, and video content aligned with brand voice and marketing goals
Capture on-property content including events, attractions, dining, golf, and seasonal activities
Edit content using tools such as Canva, CapCut, Adobe Suites, or similar platforms
Write captions and hashtags optimized for engagement

Scheduling & Publishing

Maintain and execute the social media content calendar for over 8 profiles across 5 channels
Schedule and publish content using approved social media tools
Ensure consistency across platforms while adapting content formats

Community Engagement

Monitor comments, messages, and engagement daily
Escalate guest service issues or feedback to appropriate teams
Engage with followers in a timely, brand-appropriate manner

Performance Tracking & KPIs

Track engagement rate, reach, impressions, and follower growth
Monitor video views and completion rates
Track clicks to website or booking pages
Provide monthly performance summaries and insights
Adjust content strategy based on performance trends

Planning & Collaboration

Participate in content planning meetings
Stay current on social media trends and platform updates
Support marketing campaigns, promotions, and resort initiatives

Time & Effort Expectations (Approximate)

Content creation & editing: ~40%
Posting, scheduling, and caption writing: ~20%
Community monitoring & engagement: ~15%
Planning, trends, and reporting: ~15%
On-property content capture: ~10%