Social Media Specialist

Social Media Specialist

Canandaigua National Bank 

Location: Canandaigua, NY (Hybrid, 3 days onsite/2 work from home.  Flexibility needed depending on department needs.)

What does a Social Media Specialist do?

The Social Media Specialist at Canandaigua National Bank strives to deliver an effective, comprehensive social media presence that supports the goals and objectives of the Corporate Strategic Plan and Marketing Strategic Plan.

In coordination with the Integrated Marketing Manager, this role assists in planning, implementing and monitoring a multi-channel social media strategy to increase brand awareness, create engagement, support marketing efforts, deliver educational content, promote brand differentiators, and increase conversions based on appropriate goals through organic and paid social content.

The Social Media Specialist is involved in several aspects of social media, including executing campaigns, reporting, monitoring social media channels and responding to social media inquiries as appropriate, tracking and escalating to manager if warranted. Works to ensure social media goals are established, tracked, and achieved using appropriate content style, format, and tone for various audiences/channels, expanding the social voice of the organization to include trained social spokespeople.

Specializes in communicating through social media channels as well as across a variety of digital channels, as illustrated by the following:

• Manages various social media accounts and channels including content creation and distribution, community management, reporting, execution of campaigns, and profile management. 
• Executes strategies to expand our involvement with Facebook, Instagram, and LinkedIn and other platforms as directed.
• Serves as social media photographer, videographer, and designer.
• Utilizes various social spokespeople to achieve messaging goals according to plan and strategy.
• Attends and represents the bank at various community, business, and educational functions to support social media content development and to strengthen understanding of the brand voice.
• Develops creative templates for desired target audiences and channels.
• Responds to inquiries and communications via electronic channels, escalates interactions when necessary. 
• Supports with social listening, actively monitoring the social media platforms for activity related to the organization.
• Follows and shares content from key Centers of Influence and community groups.
• Monitors content performance against goals and key performance indicators as identified.
• Supports creation of reports on appropriate metrics such as impressions, engagements, video views, follower growth, and other performance indicators.
• Engages directly with representatives from social media providers (platforms, tools, associations, etc.) to develop organizational strategies.
• Implements appropriate changes and regular updates to social media channels that align with organizational strategy and goals.
• Assists in the development of content to support a variety of marketing initiatives as needed, including website, newsletters, articles (customization and ghost writing), PowerPoints, emails, advertisements and customer communications.

What is needed to be successful in this role?

• A B.S. or B.A. degree in Marketing, Digital Media, Public Relations, Communications or related field. 
• Social media experience, including creating and publishing content required.
• Candidates must provide a portfolio of digital content creation and/or management examples (whether professional, volunteer, school projects, etc.)

What makes working at Canandaigua National Bank different?

Our Core Values guide how we serve, lead, and grow alongside our community. By working wholeheartedly, feeling empowered, acting with courage, being authentic, and serving with a noble spirit, WE CAN fortify healthy lives by doing what's right for our customers and the community. 

 Our culture nurtures passionate employees and offers great rewards including:

• Medical, dental, vision, FSA, HSA options for both part-time and full-time employees. Medical coverage is also offered for domestic partners.
• Paid holidays, vacation, and sick time.
• Retirement benefits that include a 401(k), Profit Sharing, and Employee Stock Ownership Plan (ESOP).
• Training & development opportunities.
• Tuition assistance.
• Community focused volunteer opportunities.
• Award winning wellness program that promotes a solid work/life balance.
• Banking perks and discount programs.

Our goal is to ensure that our bank, employees, and our community thrive and grow, now and for the next 135 years. We're in it for the long haul. What truly sets us apart from other financial institutions is the quality and commitment of our employees. We've assembled a diverse team of people who share a primary focus: to provide exceptional service for our customers.

As an organization, we are committed to hiring, training, developing, promoting, and celebrating employees from historically disadvantaged groups. At Canandaigua National Bank, we welcome the unique contributions that you can bring in terms of ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, religion, disability, sexual orientation, education, and culture.

Canandaigua National Bank remains an independent, community bank. If you want to be a part of something special, join us today!

Compensation range - $25.25 - $30.25/hr.
The actual salary offered within the range is dependent on a variety of factors including, but not limited to, relevant experience, qualifications, skills, level offered, and performance expectations.

Canandaigua National Corporation and its subsidiaries encourage diversity in the workplace; we are an Equal Opportunity Employer. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.