Social Media Specialist
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About this role
Are you a creative storyteller who lives and breathes social media? Capital Automotive is looking for a Social Media Specialist to elevate our online presence across all our dealership locations. If you love crafting engaging content, experimenting with trends, and connecting with audiences on platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube, we want to hear from you!
What You’ll Be Doing:
- Develop and manage content strategies for all Capital Automotive dealership locations
- Create, capture, and edit professional and engaging photos and videos
- Manage daily social media activity, including posting, monitoring, and engagement
- Analyze social performance metrics and make recommendations for growth
- Collaborate with marketing, sales, and service teams to highlight promotions, events, and brand stories
- Stay up to date on social trends, platform updates, and best practices
What We’re Looking For:
- Comfortable and creative with a camera—photography and video skills a must
- Experience with major social platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube
- Strong written and visual communication skills; professional yet engaging style
- Portfolio of previous work preferred but not required
- Self-motivated, organized, and able to manage multiple dealership accounts
What We Offer:
- Competitive salary with growth opportunities
- Dynamic and supportive team environment
- Access to tools, training, and resources to help you thrive
- Fun, fast-paced automotive industry culture
- Full range of health benefits, PTO, 401(k), employee discounts, and more!
Why Capital:
Because great careers start with the right environment. Capital Auto Group is home to 1,500+ team members across 20 automotive and Powersports franchises. We’re family-owned, growth-focused, and committed to building careers — not just filling roles. Here, performance is rewarded, development is prioritized, and culture matters. You belong at Capital.
Capital Auto Group is an equal opportunity employer committed to diversity, inclusion, and a workplace where everyone can succeed.